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February 26, 2010

The Cancun Convention and Visitor’s Bureau Launches 2010 Campaign:
 “Cancun & the Treasures of the Caribbean”

By Pardhasaradhi Gonuguntla

Cancun, Mexico -Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Under the title, “Cancun and the Treasures of the Caribbean,” the Cancun CVB is launching its integral
2010 marketing campaign whose main theme incorporates surrounding 
islands and destinations. The marketing strategy’s purpose is aimed at positioning Cancun as a
 grand, diverse destination that integrates a variety of options such as fashion, adventure, ecological tours, gastronomy and much more.

In this re-launch, Cancun is accompanied by nearby islands such as Holbox, Isla Mujeres, Cozumel, Contoy and the seaside fishing village of Puerto Morelos. Now, they’ll come together as one umbrella, Cancun: 
one of the country’s most significant tourism destinations. Each one of these distinctive destinations is considered a treasure not
 just for its beauty, but also for its unique personality.

A seductive combination of natural beauty and charm, Holbox Island
 offers its guests contact with the world’s largest fish, the Whale
 Shark, along with a wide variety of ecological activities.

Contoy Island houses more than 250 different species of fish and 150
diverse types of birds. Because the island is free of predators, its
 environment provides the ideal setting for the reproduction of these
 beautiful birds. Contoy is also home to Boca Iglesia, a community of
 only 26 inhabitants, only accessible via seaport. Boca Iglesia is
 recognized by the region as a mystical destination. Its main attraction
 is an excursion into the islands mangroves, visiting the ruins of an
 antique church destroyed by English and French pirates.

Scuba diving is what Cozumel is known for. Dive enthusiasts can get up
 close and personal with the Mesoamerican reef, the largest in the
 northern hemisphere, and second largest in the world, allowing for extensive marine vegetation and fauna.

With more than 480 years of history, Isla Mujeres is a fishing island that provides a picturesque landscape as its background for the
 destination’s boutique hotels and Caribbean attractions.

Puerto Morelos is the oldest port in the state of Quintana Roo, and is
a great starting point if you want to explore Cenote routes and visit 
the Mayan World. The area’s hotel offerings include distinctive
 all-inclusive resorts as well as a variety of European Plan hotels.

These treasures encompass a Mexican paradise and make up a wealth of
 precious destinations for visitors to explore in the Mexican Caribbean.

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About Cancun
Cancun, the gateway to Mexico and the Mayan world, offers luxurious hotel infrastructure with more than 28,000 rooms, and is Mexico’s most beautiful and stylish destination. Opportunities for new experiences are everywhere, as the setting brings you into contact with both nature and Mayan culture like nowhere else. Top-level gastronomy and nightlife; warm beaches with soft, white sand; crystal-clear, turquoise seas; and a location opposite the Great Mesoamerican Reef System, in tandem with Mexico’s world-famous hospitality, make Cancun an entirely unique tourist destination.

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