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August 20, 2009

The Charles Hotel Debuts New Website, Lobby Renovation

By Pardhasaradhi Gonuguntla

This month, The Charles Hotel in Harvard Square launches a new website and newly renovated lobby and pavilion spaces.

To further enhance communication with guests, The Charles Hotel has redesigned its website, www.charleshotel.com, with up-to-the-minute news and social media features. The new site now boasts Real Guest Reviews (www.charleshotel.com/about-the-charles/real-guest-reviews.cfm), which pulls directly from user-generated sites such as TripAdvisor.com and provides prospective guests with customer reviews, and Specials & Packages (www.charleshotel.com/boston-hotel-deals/index.cfm), which presents up-to-date information on guest packages and the Hotel’s upcoming public events. The Press Room (www.charleshotel.com/press-room/index.cfm) includes a high-resolution media gallery and an archive of recent news releases and staff biographies for easy media access. The Hotel has also simplified its online booking service with Quick Reservations (www.charleshotel.com/index.cfm) located on each page of the site.

In addition to the new website, The Charles Hotel has recently undergone renovations of the lobby and pavilion spaces. Staying true to its New England roots, which blend classic regional elements like quilts and natural woods with contemporary furniture and technology, the Harvard Square hotel used Shaker-inspired furniture from a local craftsman, Le Corbusier chairs and couches, and unique artwork including President John F. Kennedy’s personal sketches to enhance the public spaces. Custom lighting fixtures and redesigned accent lighting were also added to the lobby. Additionally, state-of-the-art audio-visual equipment, including automated projectors, screens, room signage and a light dimming system were added to the conference center.

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