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September 16, 2010updated Feb 08, 2013

The Ritz-Carlton Hotel Company Launches Luxe Loyalty Program

By Pardhasaradhi Gonuguntla

Chevy Chase, Md. – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

The Ritz-Carlton Hotel Company is now offering The Ritz-Carlton Rewards, a luxury frequent guest stay program. The company’s highly-anticipated new offering was created in response to strong customer demand for a world-class loyalty program that goes beyond providing complimentary stays and flights, to recognizing its members with a wide range of exclusive travel experiences.

“No other luxury hotel company comes close to providing such a full range of opportunities to earn and redeem points and experience some truly exceptional and exotic adventures,” said president and chief operating officer of The Ritz-Carlton Hotel Company, Herve Humler, “We have already brought together some of the most exclusive names in travel and retail including world class travel provider Abercrombie & Kent; fashion icon, Vera Wang; National Geographic Expeditions photography workshops; and Neiman Marcus, one of the top luxury retailers in the U.S. This is just the beginning. We will continue to add global partners offering our members the very best in customized and one-of-a-kind memorable experiences.”

The program’s partners provide unique members-only access to one-of-a-kind events and services, such as Abercrombie & Kent tours in China, Turkey and Egypt, a special half-day personal shopping experience at Neiman Marcus and Bergdorf Goodman complete with private consultation, fashion presentation, lunch, facial and make-up application, in addition to the opportunity to redeem points toward wedding gowns and other select products from celebrated designer Vera Wang. Four-day photography workshops with National Geographic’s renowned photographers will be held at Ritz-Carlton hotels and resorts in locations such as San Francisco and Miami, and members will also be able to redeem points for flights on 30 of the world’s major airlines and luxury cruise lines, including Crystal Cruises, The Yachts of Seabourn and Silversea.

Membership is complimentary. Guests are invited to enroll at www.ritzcarltonrewards.com , by visiting any Ritz-Carlton hotel front desk or by contacting The Ritz-Carlton Rewards Guest Services at (866) 922-6882.

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