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January 9, 2008updated Feb 13, 2013

The Tides Zihuatanejo Becomes First Resort to Offer Unique Lava Shell Therapy

By Pardhasaradhi Gonuguntla

The Tides Zihuatanejo Spa recently re-launched with updated facilities and a fresh treatment menu using a marine-derived line of skin care products by Osea. The spa is home to both the worldwide debut of The Tides Signature Lava Shell Therapy and later in 2008, the in-room line of body-care products designed exclusively for T
he Tides hotels and resorts by Osea.

Our newly refreshed spa at Zihuatanejo provides the perfect setting for the exciting new Tides-brand amenities we are introducing,” said Liz Ratcliff, Corporate Director of Spa Development for Kor Hotel Group.

Our work with Osea and Spa Revolutions, the creators of the Lava Shells used in our new signature treatment, is inspired by their dedication to ocean-based and sustainable products, in keeping with The Tides coastal ethos and environmental commitments. These debuts mark the worldwide launch of both the revolutionary new self-heating Lava Shell products and the first Tides-Osea product line.

Global Launch of a Warming Therapy Zihuatanejo. Our intimate new facility is now the first spa in the world to offer guests The Tides’ signature Lava Shell Therapy massage. A holistic treatment that epitomizes the brand’s coastal spirit, the therapy utilizes a revolutionary system of self-heating tiger clam shells in its Swedish – style massage. Developed by innovative spa products and services company Spa Revolutions, the finely polished shells generate heat through
contact with gels derived from sea kelp, Dead Sea salts and self-heating natural minerals (Lava Gel™) and retain the heat for up to an hour.

The Tides brand from Kor Hotel Group represents everything we could have hoped for in a worldwide product launch,” said Melissa Mao, VP Marketing & Business Development for Spa Revolutions. “Our Lava Shells will get premium exposure to some of the most discerning spa goers in the world.

At The Tides spas, the signature Lava Shell Therapy begins with an aromatic essential-oil application, using an all-new product designed specially for. The Tides by Osea. Blended from basil, Bulgarian lavender, geranium, grape fruit and jasmine, the oil helps balance the central nervous system and reduces stress. Holding heated shells in the palm of the hand, therapists apply traditional Swedish massage strokes for a full-body treatment, followed by a massage with the hands. More powerful than traditional Hot Stone methods, Lava Shell Therapy drives off calcium ions with waves of healing energy, enhancing skin tone and radiating deep within the skin.

As another first, The Tides Zihuatanejo property will launch an in-room line of body-care products designed exclusively for The Tides brand by Osea, the progressive skin care company known for its marine-derived wellness products. The premiere collection, which will be fully available by Spring 2008, will include shampoo, conditioner, body lotion, body gel and facial cleanser. It’s very exciting for us to feature a new line of products through The Tides hotels and resorts,” said Jenefer Palmer, Founder and President of Osea Malibu. “In addition to Kor’s opulent standards, their Tides properties embody the same ocean-inspired philosophy we hold, and the same dedication to providing quality holistic wellness care.

A leader in high-tech, marine-based skin care, Osea combines nutrients such as seaweed, algae and other ocean extracts with organic essential oils and botanicals to produce pure and effective products. The in-room line will also be available for retail sale at The Tides hotels and resorts, launching in summer 2008.

Hacienda Serenity
Nestled amidst a lush tropical landscape filled with fragrant ginger plants, The Tides Zihuatanejo Spa‘s hacienda-style aesthetic update features nine updated spa suites—four for individuals, two couple’s suites, two deluxe couple’s suites and a dedicated manicure-pedicure suite. A central, co-ed relaxation lounge provides the spa’s spiritual center and a relaxing gathering area, featuring a beverage station for hot tea, fruit-infused waters and healthy snacks. A focal point of the lounge design is a graceful tree trunk surrounded by river rocks and artisan-crafted hanging lanterns. Locally inspired accents such as antique Mexican mirrors and fabrics provide rich complements to the wooden furniture made by local craftsmen.

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For further information, please contact Hawkins International PR or Kor Hotel Group at the numbers above. For reservations, please call (866) 905-9560.

About The Tides Zihuatanejo
Hugging the white sands of Zihuatanejo Bay’s serene Playa la Ropa, The Tides Zihuatanejo is a romantic hideaway reclining along one of Mexico’s most beautiful Pacific beaches. The resort’s two-story, terracotta-tiled casitas and thatched palapa cabanas merge with the tropical gardens and gentle waterfalls that enfold them. 35 guestrooms and 35 suites, each with private terrace, lie steps from the serene beach. Suites include intimate outdoor infinity pools. The resort offers 600 feet of private beach and four swimming pools, including a 60-foot lap pool and an infinity pool poised at bay’s edge. Area activities are abundant, while two gourmet dining venues and three convivial bars epitomize The Tides’ magical elegance on the Mexican Riviera.

About The Tides
All Tides hotels and resorts are set in coastal locations and provide a chic-by-the-shore setting, inviting guests to unwind. The Tides offers a backdrop for encounters that inspire reconnection through cultural experiences delivered with style and spirit. Kor Hotel Group reserves The Tides identity for select projects of only the highest service and design standards. Current Tides properties include The Tides South Beach in Florida, The Tides Riviera Maya on Mexico’s Yucatan Peninsula and The Tides Zihuatanejo on Mexico’s Pacific Coast. Forthcoming developments include The Tides Playa del Carmen on the Riviera Maya and The Tides Anguilla in the British West Indies. Please visit for more information.

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