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November 27, 2012

“The Unique” Blancpain Timepiece Auctioned in Shanghai

By Pardhasaradhi Gonuguntla

Alain Delamuraz, Liao Yu, Ms Zhu XuelianShanghai, China – Reported by Elite Traveler, the private jet lifestyle magazine

“The Unique” Blancpain enameled timepiece has auctioned for 1,100,100 RMB (US$177,000) during an exclusive charity gala dinner in Shanghai. Over 300 guests attended the event, including Blancpain executives, Chinese cultural scholar Liang Wendao and TV host Dou Wentao.

The micro-painted enamel on The Unique is considered as one of the most difficult traditional enamel processes. The unique Villeret piece is made of 18K red gold, with a depiction of dancing butterflies. The back of the movement showcases a distinctive carving technique, with the written characters “Pièce Unique” increasing the collection value. For the artwork, Blancpain revived the classic image of the oriental painting on the 45mm diameter dial. The micro-painted enamel has a transparent and smooth luster, and has been achieved through a pain-staking process of brush stroking and firing.

Money raised at the auction was donated to the China Disabled People’s Performing Art Troupe (CDPPAT), continuing Blancpain’s commitment to social welfare charities. Founded in 1987, and traveling around the world with more than 60 countries visited, CDPPAT presents performances that celebrate the beauty of life and the strength to overcome limitations.

The auction reflects the growing charity sector in China. Blancpain Vice President and Head of Marketing Alain Delamuraz said: “As one of the top watchmaking pioneers with grand brand vision, Blancpain is willing to dedicate itself to
public welfare in the pursuit of the craftsmanship. The event was a new measure to initiate charities in China, and I sincerely hope that this profound love can retain its meaning and be continued into the future.”

Blancpain’s Vice President of China, Liao Yu added: “Charity culture is similar to exquisite arts, which can arouse unlimited goodwill in people and play an unmatched and positive role in social progress. By adhering to the good will and tenacious spirit in individuals, CDPPAT demonstrates the beauty of arts to the world. Our continuous support to CDPPAT has highlighted Blancpain’s positive attitude towards cultural and artistic undertakings, and demonstrates the brand’s commitment to the charity’s belief in ‘Love’.”

www.blancpain.com

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