Paris, France – Reported by Elite Traveler, the Private Jet Lifestyle Magazine
For its latest monobrand store, Tissot has chosen a location on ‘the world’s most beautiful avenue’, the famous Champs-Elysées in Paris. Neighbouring the flagship stores of the world’s leading brands, the 100 square metre boutique opened its doors for the first time on July 8, 2010. An elegant Parisian facade encloses two floors of products. These accommodate eye-catching displays, as well as interactive presentations that enable visitors to experience the diversity and energy of the Tissot brand. Wrapping up the monobrand store package are a terrace and café, where shoppers can relax and refuel.
A lifestyle experience
Tissot is at the forefront of the retail trend geared to meet increasing customer demand for participation. The highly modern interior presents the products in the context of a lifestyle experience. Expansive, back-lit walls showcase large prints of the new Tissot black and white ambassador campaign shot by Jeff Burton. A brand new boutique design concept plays with glossy and matt surfaces, demonstrating an abilty to stimulate and soothe in rapid succession. A 117 cm flat, tactile screen presents the Tissot Augmented Reality facility, which enables visitors to view watches in 3D on their own wrist. This expresses the Tissot commitment to continual innovation, in this case inspired by the latest IT advances.
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 150 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss Watches, as well as official timekeeper and partner of NASCAR®, FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by tradition”.