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March 13, 2012updated Feb 11, 2013

Trump Hotels’ New Loyalty Program Offers Personalized, Experiential Perks

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

The Trump Hotel Collection recently launched the Trump Card, a guest privileges program that seeks to one-up the run-of-the-mill benefits offered by the majority of hotel loyalty programs. In addition to individually customized benefits, Trump Hotels’ most loyal guests will reap “Live the Life” experiential benefits: Offerings may range from a private dinner prepared by chef Jean-Georges Vongerichten, a round of golf at any of the acclaimed Trump courses around the world or a weekend stay at the spectacular Trump Mar-a-Lago Club.

“The Trump Card Privileges Program takes personalization and customization to an entirely new level for our loyal guests,” says Jim Petrus, chief operating officer of Trump Hotel Collection. “Our research shows that people are looking for a highly tailored guest experience. They want to know and feel that it’s about them, to be remembered from one visit to the next, and that’s what we’re delivering. This program will absolutely provide the best guest experience in the industry.”

Cardholders create an online profile of their personal preferences, which will then be accessible by their dedicated Trump Attaché at any Trump hotel worldwide. Whether you’re staying in New York or Waikiki, Panama or Toronto, a pillow type or brand of water requested at one Trump hotel will be awaiting your arrival at another. Members are able to update their preferences online at any time, so your Trump host will always know what room location, turndown service time and room temperature work best for you.

Benefits begin with the first stay and accrue over a 12-month period. The added benefits include early check-in and late check-out privileges, 24-hour access to the signature Trump Attaché service and complimentary hotel stays based on completing certain milestones.

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