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September 30, 2009updated Feb 11, 2013

Van Cleef & Arpels Publishes Jewelry Book for the Holidays

By Pardhasaradhi Gonuguntla

The legendary Van Cleef & Arpels Maison marks this December with the anticipated launch of The Poetry of Time, a visual anthology of the famed French jeweler’s history as a purveyor of haute timepieces and craftsmanship in fine watch-making.

This collector’s hardcover chronicles Van Cleef & Arpels’ storied evolution from the unique inspired watches of its earliest days creating jewels that tell time, to its emerging classics that now cover categories spanning from enameled tourbillons to poetic complications to high jewelry watches and beyond.

The theme of unions is ever-present in Van Cleef & Arpels collections, as the House itself was borne of love and the marriage of Estelle Arpels and Alfred Van Cleef in 1896. This proves to be especially true in the blending of storytelling and creativity so well known in the Van Cleef & Arpesl jewelry designs with supreme precision and technicality of its watches. The Poetry of Time illustrates the company’s journey full circle to a legitimate creator of pieces that not only tell time, but stories as well.

Van Cleef & Arpels draws upon contributions from world renowned experts in the specific and highly technological field of horology in The Poetry of Time including president of the Fondation de la Haute Horlogerie Franco Cologni and philosopher Michael Serres. The focus is an incredible photo collection of watches—from the vintage classics to the innovatively fresh—and the inspiration and technical methodology behind the creation of each timeless piece.

www.vancleef-arpels.com

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