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June 8, 2010

Vertu Opens First Beverly Hills Boutique, Launches Ascent Collection

By Pardhasaradhi Gonuguntla

Beverly Hills, CA – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Leading luxury mobile phone manufacturer Vertu opened their latest U.S. boutique on Beverly Hills’ famous Rodeo Drive this week, continuing the brand’s plans for global expansion. Coinciding with the store’s grand opening is the release of the new Ascent collection, a series of sleek phones designed for a fast-paced lifestyle.

Like Vertu’s other boutiques, which include outposts on London’s Old Bond Street and Milan’s Via Montanapoleone, the Rodeo Drive location was strategically chosen for its reputation as one of the world’s most exclusive shopping destinations. As Vertu President Perry Oosting put it, “Vertu aims to enhance and enrich our customers’ lives through an unparalleled retail experience. Our newest boutique on Rodeo Drive is at the epicenter of luxury goods and services in Beverly Hills. This opening will further extend Vertu’s reach in the U.S. market providing continued access to our products and services for our customers.”

The new store’s design references important elements from Vertu’s leading collections, including a slick color scheme of grey stone flooring, silvery-grey carpeting and metallic woven wall coverings. Glossy and matte black wall units add style while optimizing space—just like the products within, the new Vertu store is a perfect marriage of fashion and function.


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