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December 8, 2008

Vertu Select Only the Best

By Pardhasaradhi Gonuguntla

New York – Vertu, the leading manufacturer of hand-crafted mobile phones, continues to set the bar for pioneering luxury standards with the launch of Vertu Select. This new service is the first mobile portal that brings the world of luxury to the mobile phone. Now, no matter where in the world the Vertu customer may be, they can easily access the best in online news and reviews – tailored to their lifestyle – via their handset.

Vertu Select offers unlimited access to the world of luxury directly to each handset. To create this new service Vertu has formed partnerships with two of the world’s leading authorities on the luxury lifestyle – Elite Traveler and Robb Report. Fuelled with exclusive mobile content, recommendations are taken directly from the pages of both publications and represent the informed voice and firsthand knowledge of the magazines’ well travelled and worldly editors. Vertu President, Alberto Torres explains: “Vertu Select is an exclusive service featuring the best in online information from internationally recognised partners. It is for the world’s most discerning individuals. It fulfils Vertu’s mission, which is to deliver only the best to its customers: the best materials, concierge service, best partners and now, the best information.”

Weekly updates are delivered directly to Vertu phones including exclusive looks at the world’s finest watches, jewellery, yachts, private jets, fashions and automobiles in addition to suggestions on the best hotels, resorts, top suites and spas around the world; hard to find information for VIP contacts and the latest news from the world of luxury – new launches, services and events.

Available only on the new Vertu Signature, Ascent Ti and Constellation handsets, Vertu Select is easy to use with keyword searches and browsing by categories. There are additional services that come with Vertu Select which enable its clients to customise their phones by accessing the Vertu archive of classic ringtones and time-piece wallpapers as well as a World News section with links to leading global news providers.

“Vertu Select is our way to ensure that Vertu owners are always in command of their surroundings, by being ‘in the know’” says Torres. With the launch of Vertu Select, the handsets have now become even more of an essential accessory for its discerning customers and their lifestyles.

For more information on Vertu, please visit www.vertu.com

About Vertu

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Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu was established in 1998 and unveiled its first product in 2002. There are three distinct collections – Vertu Signature, Vertu Ascent and Vertu Constellation. These are assembled by hand at the company’s headquarters in England. Vertu is available exclusively in over 50 countries and in 600 of the finest watch, jewellery, department stores and Vertu boutiques around the world.

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