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November 13, 2008

Virgin Atlantic’s Upper Class Wing At Terminal 3 Celebrates First Birthday

By Pardhasaradhi Gonuguntla

South Norwalk, CT – Virgin Atlantic Airways, one of the world’s leading long-haul airlines, today celebrates the one-year anniversary of its Upper Class Wing at Heathrow – the award winning private check-in and security channel at Terminal 3, which allows its Upper Class passengers to move from check-in to the Clubhouse within minutes.

The launch of the Wing, which offers Upper Class passengers a seamless and efficient journey through the airport, has seen the airline attract 11% more business travelers from Heathrow over the last 12 months. Following the success of the Wing, Virgin Atlantic has introduced a 40-minute minimum check-in time for its Upper Class passengers offering them the fastest journey through an airport in the UK – quicker than T5.

Steve Ridgway, Chief Executive of Virgin Atlantic, commented: “We are very proud of this amazing facility, which has transformed our customers ‘journeys’ through the airport. Our Upper Class passengers are taking as little as 5 minutes to get from their limos into our Clubhouse – leaving them more time for a haircut in the salon or an a la carte meal in the brasserie. The first year for the Upper Class Wing has been a real success – the appeal of such a slick airport experience has obviously attracted many more business travelers. It is clear that our investment in T3 has paid off and we are delighted that passengers agree.”

Research conducted by Virgin Atlantic has found that 98% of passengers using the Upper Class Wing have rated their overall airport experience as Excellent or Good, and that typically passengers are taking just 8 minutes to get from their limo to the Virgin Atlantic Clubhouse. The excellent customer feedback and performance results are upheld by Wallpaper Magazine, which named the Upper Class Wing as the ‘World’s Fastest Check In’ earlier this year. www.virginatlantic.com

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