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December 17, 2012

W Hotels and charity: water Partnership Gives Gift of Clean Water

By Pardhasaradhi Gonuguntla

New York, New York– Reported by Elite Traveler, the private jet lifestyle magazine

Just in time for the season of giving, W Hotels Worldwide announced a new, multi-layered partnership with charity: water, a leading non-profit organization dedicated to bringing clean, safe drinking water to people in developing countries, at the 7th annual charity: ball Gala. charity: water Founder and CEO, Scott Harrison, recognized the W brand’s commitment during the annual event held at the 69th Regiment Armory in New York City, where W Hotels, together with TOMS, supported the charity’s Waterwalk.

A signature element of the charity: ball Gala, the Waterwalk is an interactive exhibition where guests take off their shoes and carry two 40-pound Jerry cans a fraction of the distance millions of women and children in developing countries must walk in order to collect water. Throughout the evening, a total of $500,000 was raised for the Waterwalk which will provide 19,400 people in India with access to clean drinking water.

Hosted by actor, writer and comedian Seth Meyers, the charity: ball Gala raised more than $3.1 million in total and over $800,000 during the Live Auction, which alone will bring clean water to 24,000 people in Kenya. Sophia Bush, Jessica Stroup, Blake Mycoskie, Whoopi Goldberg, John Slattery, Nanette Lepore and David Blaine—in addition to more than 1,000 guests—took part in the W Hotels and TOMS Waterwalk.

As part of the multi-layered partnership, W Hotels and charity: water will take the Waterwalk exhibitions to various cities around the country, bringing the story of charity: water and clean water awareness to W communities around the world. Hosted at W Hotels throughout 2013, W guests and locals will be able to get involved in unique ways to support charity: water’s efforts in 20 developing countries around the world.

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