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July 19, 2013

West Bay Club Joins Grace Bay Club’s Luxury Portfolio

By Chris Boyle

west bay770Grace Bay Resorts has announced it will assume operational responsibility and take an ownership stake in the management of West Bay Club, the idyllic resort located just three miles from Grace Bay Club on the award-winning Grace Bay Beach. 

The hotel will be re-branded as ‘West Bay Club, a Grace Bay Resort’, effective immediately. 

With 46 luxuriously appointed oceanfront suites, the hotel blends Caribbean charm with modern, chic design.  

West Bay Club currently operates one restaurant, Atlantic Bar & Grill, which offers a casual, poolside dining experience, as well as an intimate spa and fitness center.

The hotel enjoys a world-class location on the largest and most private stretch of Grace Bay Beach, providing an extraordinary oceanfront experience to rival any Caribbean resort.

“We are honored to have been invited by existing ownership to include West Bay Club in the Grace Bay Resorts group,” said Mark Durliat, Chief Executive Officer and Principal of Grace Bay Resorts. 

“The original developers deserve high praise for being the pioneers in establishing a luxury resort in what was then an undiscovered area of Grace Bay beach, in turn its dedicated staff merit credit for establishing it’s admirable presence in the market place.

“We look forward to building on this legacy as we work to further elevate the hotel’s prominence in the Turks and Caicos.” 

Gradual property-wide improvements will be made over the next 18 months, while Grace Bay Resorts’ short-term focus will be to complete a thorough repositioning of West Bay Club with a significant emphasis on  enhancing service standards, implementing training programs to improve on the resort’s already strong reputation.

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Additionally, plans are already in place to enhance the resort’s food and beverage programs, which will be announced soon.

“The opportunity at West Bay Club is monumental, and we are delighted to welcome it to the Grace Bay Resorts family,” states Nikheel Advani, Chief Operating Officer and Principal of Grace Bay Resorts.

“The team is already hard at work to ensure West Bay Club reflects the products and five-star service standards for which its sister property, Grace Bay Club, is known for, and we are confident that the property will be operating at its full potential by year’s end.”

Adelphine Pitter, former longtime Resident Manager of Grace Bay Club, will assume the role of General Manager at West Bay Club.

West Bay Club’s striking architecture combines traditional Caribbean design with Barbadian-inspired décor elements, such as cedar shingle roofing, expansive balconies with ocean views and an elegant, central courtyard. Guest rooms are contemporary in style.

Paired with the hospitality group’s personal concierge service and unrivaled attention to detail,  the addition of West Bay Club to a Grace Bay Resorts portfolio reinforces the award-winning hospitality brand’s commitment to redefining service in the Caribbean.


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