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September 19, 2013

Western Australia Signs $7.65 Million Deal with Qantas

By Chris Boyle

Qantas airplaneWestern Australia’s state government has secured a boost for the region’s tourism industry with a $7.65 million marketing deal with Qantas.

Tourism Minister Liza Harvey said the three-year agreement between Tourism Western Australia and Qantas was one of the biggest airline partnerships in the state’s history. Under the agreement, Qantas will join the state in promoting WA tourism, matching state government marketing funding dollar for dollar. Harvey said the agreement was expected to bring thousands of visitors to the state.

“The partnership will promote WA’s extraordinary destinations through joint advertising in our key tourism markets,” she commented.

“It will play a vital role in our bid to attract more domestic and international visitors to the state and increase the value of tourism from $7.5 billion in 2012 to $12 billion by 2020.”

The co-operative marketing agreement between Qantas and Tourism WA is worth $2.55 million a year over three years and will target potential visitors from Australia, the US, United Kingdom, Germany and Singapore.

“Qantas is one of the world’s leading airlines and its new global partnership with Emirates means it will be easier for travelers from around the world to fly to WA,” the Minister said.

“Aviation agreements like this one have proven successful in the past, delivering a significant return on investment, and we hope to see more great results from this new agreement.”

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(LOS ANEGELES, CA; September 187, 2013)-Western Australia<http://www.westernaustralia.com/en/Pages/Welcome_to_Western_Australia.aspx?CID=dgm:sem:us1314:Western+Australia+-+US:Tourism+WA>’s State Government has secured a boost for the State’s tourism industry with a $7.65 million marketing deal with Qantas.

 

Tourism Minister Liza Harvey said the three-year agreement between Tourism Western Australia and Qantas was one of the biggest airline partnerships in the State’s history. Under the agreement, Qantas will join the state in promoting WA tourism, matching State Government marketing funding dollar for dollar. Mrs. Harvey said the agreement was expected to bring thousands of visitors to the state.

 

“The partnership will promote WA’s extraordinary destinations through joint advertising in our key tourism markets,” she said.

 

“It will play a vital role in our bid to attract more domestic and international visitors to the state and increase the value of tourism from $7.5 billion in 2012 to $12 billion by 2020.”

 

The co-operative marketing agreement between Qantas and Tourism WA is worth $2.55 million a year over three years and will target potential visitors from Australia, the United Kingdom, USA, Germany and Singapore.

 

“Qantas is one of the world’s leading airlines and its new global partnership with Emirates means it will be easier for travelers from around the world to fly to WA,” the Minister said.

 

“Aviation agreements like this one have proven successful in the past, delivering a significant return on investment, and we hope to see more great results from this new agreement.”

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