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October 17, 2010updated Feb 07, 2013

Westime And Zenith Celebrate “The Pioneer Spirit”

By Pardhasaradhi Gonuguntla

Beverly Hills, California – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Rodeo Drive was transformed into an Arctic wonderland for the international debut of Zenith’s limited edition Manufacture watch, El Primero Striking “Jean-Louis Etienne.”

Zenith joined forces with Arctic explorer Jean-Louis Etienne to develop a watch suitable for extreme situations and taxing weather conditions. Clear skies prevailed in Southern California on the evening of October 7th, but giant outdoor glacier walls, snow-white decorations and a carved ice bar turned the Westime Beverly Hills boutique into a glacial setting ideal for the timepiece’s debut.

Westime President Greg Simonian welcomed guests, and Zenith CEO Jean-Frederic Dufour described his collaboration with Jean-Louis Etienne before introducing the explorer himself. The first man to reach the North Pole on foot alone, Jean-Louis Etienne recalled his most recent expedition for which the new watch was created—his solo flight over the North Pole in a hot air balloon. Founder of Westime John Simonian and President of Zenith USA Alain Huy were also in attendance to celebrate the occasion.

El Primero Striking “Jean-Louis Etienne” is a 500-piece limited edition, and until mid-November it will be available only at Westime Beverly Hills and Westime Los Angeles.

Westime’s two boutiques in California display the collections of more than 50 Swiss watch brands that represent the best of traditional watchmaking as well as the new guard in haute horlogerie. Westime is frequently cited as one of a dozen multi-brand retailers in the world that influences trends in the watch making industry.

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