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December 18, 2012updated Feb 07, 2013

Westime Opens Flagship Store on Sunset Boulevard

By Pardhasaradhi Gonuguntla

Beverly Hills, California — Reported by Elite Traveler, the private jet lifestyle magazine

Westime has opened a flagship store on Sunset Boulevard. Multi-Brand Boutique is the third and largest Westime Location in California. The family-owned watch and jewelry retailer, toasted the opening of its new flagship boutique on Sunset Boulevard last weekend with three nights of festivities. The event series was attended by local guests and more than 30 watchmakers and executives from luxury watch and jewelry companies. Collections on display included unique pieces and limited editions available exclusively at Westime during the holiday period.

Westime Sunset debuted at 8569 Sunset Boulevard, among the restaurants and boutiques of Sunset Plaza and the legendary nightclubs of the Sunset Strip. The 6,600-square-foot store, designed by Wick Architecture & Design and LAND, reflects the bold buildings and signage of the Sunset Strip. Perforated and back-lit metal panels wrap the asymmetrical façade, while a front wall of windows allows passersby to see the brightly-lit scene inside.

Asymmetrical angles and high-contrast materials including glass, Venetian plaster, steel, walnut and polished concrete create a gallery-like setting inside Westime Sunset. Free-floating display cases on the ground floor allow customers to browse the watch and jewelry collections casually. The main floor also offers a corner customized to display Audemars Piguet’s collection, a corner customized for Breitling watches, and two VIP rooms. The mezzanine level is accessed by a wide glass and wood staircase as well as an elevator. One-third of the floor is dedicated to a custom build-out of Buben & Zorweg collectors’ pieces, hand-crafted and installed by the Austrian manufacturer in the same manner it would personalize a customer’s walk-in closet, safe room, or entire wall of collectibles for high-tech safe-keeping. Elsewhere on the mezzanine, collections from Switzerland’s independent watchmakers are on display, and a custom Richard Mille corner leads to an open-air terrace.

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