Conceived in France's fashionable capital, this Parisian watchmaker upholds the artful reputation of its hometown. Bell & Ross' timepieces not only tell time in a literal sense but allude to a grander tale through the timelessness of its collections. From its Vintage line that cements classical elegance in a single timepiece, to its futuristic Concept collection that mocks mortality with a laughing skull at the watch's center, every past, present and potential state of man is both represented and accommodated for.This is emphasized by the categorization of its watches as 'universes'. Deriving from a recognition that time reflects both who we are and who we will be, the brand allows for comfortable timekeeping while we live out life through the universe of our own perspective. Universe categories include the pilot, driver, racer and urban explorer, with each timepiece built by Bell & Ross to allow the fulfillment of one's destiny while not faulting on durability.