Travel consortia Virtuoso has honored New Zealand at the top of their Hot List for the biggest year-over-year growth.
New Zealand tops the list by a wide margin with an increase of 196 percent growth year-on-year. In second place Chile has an increase of 103 percent.
Indonesia, Hungary and Hong Kong make up the rest of the top five.
Virtuoso Senior Vice President, Consumer; David Kolner contributes the increase to several factors. “Fueled by the popularity of the Lord of the Rings films, New Zealand has become a standalone destination in its own right rather than being tacked onto an Australia trip for a few days,” says Kolner.
“It’s often a first trip abroad for a family, and is appealing to everyone from foodies to adventure-seekers.”
Gregg Anderson, General Manager Americas and Europe for Tourism New Zealand, is thrilled with the result. “This is a great indication that Tourism New Zealand’s increased focus and investment within the Virtuoso network and the premium sector is really paying off”, says Anderson.
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“It also highlights the top premium accommodations and experiences that New Zealand offers.”
The Hot List was announced last week at Virtuoso Travel Week, where a record-breaking 4,420 delegates attended from 96 countries.
(Source: Pure New Zealand)
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