Sign up to our email newsletter

Be the first to know about the latest in luxury lifestyle news and travel, delivered straight to your inbox each week.

Sign up to our email newsletter

Be the first to know about the latest in luxury lifestyle news and travel, delivered straight to your inbox each week.

Mercedes-Benz Unveils Maybach Designed by Virgil Abloh

The Mercedes-Maybach S-Class S680 model will go on sale for a limited run of 150 units.

By Irenie Forshaw |  April 11 2022


Mercedes-Benz Maybach S-Class car
The limited-edition Maybach S-Class car / ©Mercedes-Benz

From his stylish homeware collection for Swedish furniture giant IKEA to his iconic reinvention of Nike sneakers, Virgil Abloh made waves with his high-profile collaborations in the worlds of fashion, art and design. Now, Mercedes-Benz has revealed a limited-edition Maybach S-Class car and capsule clothing collection created by the late founder of Off-White.

The new vehicle is inspired by a show car unveiled as part of Project Maybach in December designed by Abloh with Mercedes-Benz’s chief design officer, Gordon Wagener, before he passed away.

Unlike the electric car which remained a concept, the Maybach S-Class S680 model will go on sale for a limited run of 150 units.

Mercedez-Benz Virgil Abloh S-Class 680 car

The S-Class 680 model features a striking two-tone black and sand color scheme / ©Mercedes-Benz

Project Maybach vehicle

The Project Maybach concept was unveiled in December / ©Mercedes-Benz

[See more: Lotus Begins New Dawn with Electre Hyper SUV]

The S-Class 680 model features the same two-tone black and sand color scheme created for the Project Maybach concept vehicle. This striking palette continues inside the four-seat car with the steering wheel, doors, lower dashboard and ceiling lined in a glossy obsidian black and sand colored nappa leather complete with tan colored décor trims and strips.

As you would expect, the limited-edition S-Class features cutting-edge technologies including a personalized user interface to elevate the driving experience. Those lucky enough to purchase the vehicle will be given a custom-made wooden box wrapped in sand colored nappa leather containing a 1/18 scale replica of the limited-edition car, two car keys and a carabiner hook.

As well as launching the Maybach S-Class vehicle, Mercedes-Benz collaborated with Virgil Abloh and his luxury fashion label, Off-White, to create a capsule collection featuring sand colored vintage washed cotton t-shirts, half-brushed cotton fleece crewnecks and hoodies, canvas baseball caps and racing gloves.

Mercedes-Benz S-Class interior

The steering wheel, doors, lower dashboard and ceiling lined in a glossy obsidian black and sand colored nappa leather / ©Mercedes-Benz

Mercedes-Benz Virgil Abloh Off-White capsule collection

The car manufacturer also collaborated with Abloh to create a capsule collection / ©Mercedes-Benz

It’s not the first time Virgil Abloh has worked with Mercedes-Benz. Prior to Project Maybach, the late artistic director of Louis Vuitton worked with Wagener on Project Geländewagen to create a one-of-a-kind replica of the Mercedes-Benz G-Class, which later sold for $160,000 at Sotheby’s.

“I’m incredibly proud of the work we have created in collaboration with Virgil,” said Wagener. “From Project Geländewagen, which set the benchmark for fashion/ automotive collaborations with our iconic G-Class, to Project Maybach which brought the distinguished Mercedes-Maybach heritage into the future, together with Virgil we truly broke new ground.

“The limited edition Maybach by Virgil Abloh exemplifies the symbiosis between innovative design and ultimate craftsmanship now available on the road.”

mercedes-benz.com

[See more: Louis Vuitton Auctioning Virgil Abloh Nike Airforce 1s]

Related Articles

Related Articles

...

Subscribe

Sign up to our email newsletter

Be the first to know about the latest in luxury lifestyle news and travel, delivered straight to your inbox each week.

Subscribe to magazine

Allow our ultra-luxe destination guides and exclusive itineraries to inspire your next vacation.