View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Cars, Jets & Yachts
  2. Cars
December 6, 2021

Mercedes-Benz Unveils Electric Car Designed with Virgil Abloh

The futuristic vehicle is almost 20 feet long with solar panels beneath the transparent hood.

By Irenie Forshaw

As artistic director of Louis Vuitton and founder of his own luxury streetwear label, Off-White, Virgil Abloh was renowned for helping to shape the world of fashion while championing opportunities for greater equality within a notoriously homogenous industry. But his creative talents went far beyond fashion alone, spanning art, architecture and music. Now, Mercedes-Benz has unveiled Project Maybach: a solar-powered electric car created in collaboration with the visionary designer, who passed away last month.

With Abloh’s family’s blessing, the striking vehicle was showcased to the public in early December during Art Basel Miami Beach at the Rubell Museum. “Mercedes-Benz is devastated to hear of the passing of Virgil Abloh. Our sincere thoughts are with Virgil’s family and teams,” the German car manufacturer said when announcing the event.

“Now opening the world of our collaboration, and Virgil’s unique vision, to the public we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.”

Exterior of Mercedes-Benz and Virgil Abloh's project maybach off-road on rocky terrain

Inspiration for the design came from the great outdoors and off-road driving / ©Mercedes-Benz

Created in collaboration with Mercedes-Benz chief design officer, Gorden Wagener, the show car offers a unique chance to push boundaries and conceptualize what the future of luxury electric travel might look like.

Built entirely from scratch, the gigantic two-tone black and tan car is almost 20 ft long with just two seats and solar panels beneath the transparent hood. Inspiration for the design came from the great outdoors and off-road driving. The vehicle features huge wheels complete with coarse tire tread and 17-inch rims, mud-flaps and extra lights attached to the Colorado-beige brackets on the roof.

Inside, the sandy color scheme continues. Both of the seats are made from sustainable leather, tanned naturally with coffee shells to minimize the environmental impact. Comfortable as well as stylish, the seats feature headrests made from hand-dyed cotton and locally sourced wool with a jacquard houndstooth finish.

[See also: Bugatti Joins Forces with Electric Car Leader Rimac]

Project maybach exterior driving outside

The vehicle features extra lights attached to the Colorado-beige brackets on the roof / ©Mercedes-Benz

Interior of Mercedes-Benz project maybach vehicle with tan leather seats

The seats are made from sustainable leather, tanned naturally with coffee shells / ©Mercedes-Benz

The tranquil interior can also transform into something akin to a hotel room for overnight stays. The headrests unroll to double up as cozy blankets while the seats can fully recline in order to create beds. There’s even a lamp for nighttime reading. Continuing to blur the boundaries between indoors and outdoors, the seats can also be folded up and carried out of the vehicle.

It’s not the first time Abloh had worked with the German car manufacturer. In 2020, he collaborated with Wagener for Project Geländewagen to create a one-of-a-kind replica of the Mercedes-Benz G-Class. The model later sold for $160,000 at Sotheby’s, with the money donated to Abloh’s Post-Modern Scholarship Fund to foster the next generation of Black fashion industry leaders.

Content from our partners
Nightcap: Enjoy Live Music All Summer at Nemacolin Resort
How to Enjoy America’s Cup 2024 in Barcelona
From Mexico to Manhattan: Clase Azul’s Latest Tequila Captures NYC

[See also: Rolls-Royce Reveals its First Fully Electric Car: Spectre]

Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network