By Lauren Jade Hill
One of the world’s most sought after luxury car brands, Bentley, has announced the launch of the new concierge-style luxury service, Bentley on Demand. Exclusively available to Bentley owners and accessed via the Bentley Network app, this new service allows users to choose from an exclusive fleet of the brand’s elite vehicles and receive them with concierge delivery.
Providing users with a luxury mobility solution wherever they may be, the new service takes away the need for car rental while filling the demand for Bentley owners who want to drive one of the brand’s models while traveling, along with those wanting to drive a different model on special occasions. The bespoke service then delivers the ideal drive door-to-door.
After selecting a model from the fleet of luxury cars made available on the mobile app, a confirmation is sent to the user, followed by a reminder one hour before the car’s delivery. On delivery, the concierge is on-hand to take the driver through the car’s specific features, and the car is collected from the user’s preferred location when the reservation has ended.
This service follows on from the successful trial of Bentley’s mobile app-based fuel-delivery service, freeing Bentley owners of the need to seek out and stop at fuel stations on their journeys. Following in its footsteps, the new service will be trialed in Los Angeles, New York and Dallas throughout the summer months and is open to Bentley Network Members via the exclusive Network app.
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