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June 7, 2013

Girard-Perregaux Celebrates Film

By Chris Boyle

Pedro Almodovar and Xavier Markl

Pedro Almodovar and Xavier Markl

Last night, Swiss luxury watchmaker Girard-Perregaux, honored iconic Spanish filmmaker Pedro Almodovar at the premiere of his latest film I’m So excited (Los Amantes Pasajeros) in New York City.

The private event was hosted by The Cinema Society and featured a screening of Mr. Almodovar’s latest movie at the Sunshine Theater, in the heart of NYC’s Lower East Side.

Mr. Almodóvar attended the event wearing his Girard-Perregaux 1966 Full Calendar in white gold.  “Time has a crucial role in all of my movies” he said. “It is what transforms the characters, their desires, their essence, their nature. Time is the only way in which we can measure our transformation as human beings.”

“The Girard-Perregaux 1966 Full Calendar pays homage to the talent of Pedro Almodóvar. Unique, of a high sophistication and rare complexity”, stated Michele Sofisti, CEO of Sowind Group.

This event also highlighted Girard-Perregaux’s commitment to celebrate movies, evident in its existing partnership with the Academy Museum of Motion Pictures (set to open in 2016), of which they are the exclusive timekeeping partner and founding supporter.

Following the screening of Los Amantes Pasajeros at Landmark Sunshine Cinema, guests including designers Marc Jacobs, Calvin Klein, Nicole Miller, actors and actresses Zachary Quinto, Kathleen Turner, Alan Cumming, Rossy de Palma, Rose Byrne, together with members from the cast including Blanca Suarez, Miguel Angel Silvestre and Carlos Areces, attended the after party at New York City hot spot No. 8.

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