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November 8, 2016

Louis XIII Cognac Opens First Boutique in Beijing

By Olivia Cuccaro

By Olivia Cuccaro


The Boutique

As cognac connoisseurs are well aware, the selection of a favorite brand goes beyond the product alone. In Beijing, Louis XIII cognac invites its devoted customers to an immersive experience at their first-ever boutique.

Housed in luxury shopping center Beijing SKP, Louis XIII La Boutique is located at the center of the floor dedicated to men’s fashion and lifestyle. The new space consists of three opulent rooms— The Louis XIII Salon, Boutique and Eternity Room— each more luxurious than the next.


The Century Wheel

Inside, clients can indulge in tastings of traditional and unique Louis XIII products sold exclusively at the Beijing boutique. From caviar to jamón, visitors can also enjoy special food pairings curated by the Louis XIII’s chef, Philippe Saint-Romas. Sample the full range of Louis XIII formats, from Le Miniature to Le Mathusalem to Louis XIII TT Trunks edition all while receiving personalized delivery and customization services.

Decor is elegant and refined with lush carpeting, oak wood tables, lounge chairs and a long bar. The focal point is its Century Wheel— 100 touch-activated luminous glass beads to represent every year in a century and reflect the color of the eaux-de-vie in each stage of its maturation process.


The Eternity Room

At the rear of the boutique is the intimate Eternity Room, a private space is reserved for exclusive events and VIPs. Enclosed in oak walls and surrounded by crystal accents, the Cabinet de l’Ambassadeur contains the essential items required for a special tasting ceremony of Louis XIII in the Eternity Room. Make an appointment to preview limited editions and then take advantage of the option book a private visit to the Maison Louis XIII in Cognac.

Created in 1874, each decanter of Louis XIII takes four generations of cellar masters more than a century to perfect. Up to 1,200 eaux-de-vie, the youngest of which is at least 40 years old, are blended with grapes grown in the Grande Champagne region of Cognac. The masterful result is notes of myrrh, honey, immortelle, plum, honeysuckle, wood bark, leather and passion fruits.

“Louis XIII Cognac is an icon of French art de vivre and excellence,” said Eric Vallat, CEO of the House of Rémy Martin. “With this world-premiere, Louis XIII is changing the rules of the game in spirits, posing the founding stone of a new chapter in its history.”

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