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August 1, 2017updated Aug 02, 2017

Rolls-Royce Reveals the New Phantom VIII

By Lauren Jade Hill

By Lauren Jade Hill

Drawing on the Phantom’s standing as one of the most iconic automobiles to have been made, Rolls-Royce recently hosted the Great Eight Phantoms exhibition, looking back at the models’ significant place in history. And now, Rolls-Royce is marking a new chapter with the creation of the latest Phantom in the collection, the eighth generation of the model.

Fusing characteristics of the classic Phantom with contemporary design, Rolls-Royce has achieved a lighter, quieter and more technologically advanced version of the iconic car, incorporating the Embrace, the Suite and the Gallery technology for comfort, luxury and a reinterpreted dashboard. This is then powered by a 6.75 liter twin-turbo V12 engine.

“The global introduction of a new Rolls-Royce is always a very special moment within the BMW Group,” the chairman of Rolls-Royce Peter Schwarzenbauer explains, “This particular occasion is all the more special because we are introducing an all-new Phantom, the flagship of the Rolls-Royce brand and the world’s foremost luxury product. New Phantom is a powerful statement of design, engineering and bespoke expertise.”

A key development in the creation of the model is the brand’s new Architecture of Luxury approach in which all-aluminium spaceframe architecture will be used in every future Rolls-Royce model, beginning with the new Phantom, to deliver improved comfort, acoustics, exterior presence and interior space.

A new double-wishbone front axle and 5-link rear axle will deliver elevated control, agility and stability, which will then be assisted by the addition of four-wheel steering. And in an effort to produce the ‘most silent car in the world’, the designers have incorporated 6mm two-layer glazing, more than 130kg of sound insulation and made use of high absorption materials.

In developing a more contemporary design, the Pantheon grille has been integrated into the surrounding bodywork for a cleaner, more modern design. This is combined with the integration of subtle creases in the bodywork to create the flow that continues to the rear of the car with a side view that’s said to recall the elegance of Phantom V. In addition, the new model will feature the largest high-value alloy wheels ever to have been employed on a Rolls-Royce.

The CEO of Rolls-Royce Motor Cars Torsten Müller-Ötvös states: “The New Phantom points the way forward for the global luxury industry. It is a creation of great beauty and power, a dominant symbol of wealth and human achievement. It is an icon and an artwork that embraces the personal desires of each of our individual customers.”

The new model will be available in spring 2018 and priced at around $440,000.

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