View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Features
September 28, 2017

The Bloomsbury Hotel Set To Unveil Renovations

By Will Grice

The Bloomsbury hotel in London is set to undergo a major refurbishment. The work will be completed in November 2017, with the hotel being transformed by Martin Brudnizki (the mind behind London’s Sexy Fish and New York’s Beekman hotel).

Widely regarded as the capital’s ‘literary district’, The Bloomsbury is located in, as the name suggests, Bloomsbury (the area made famous by the numerous book publishers historically situated in the area, and for being home to several of Britain’s greatest ever writers). The building itself is a Grade-II listed building, designed by Sir Edwin Lutyens in 1928.

The redesign will include a complete upheaval of the hotel’s public spaces, with the building’s original side entrance being restored, a new glazed canopy installed at the entrance and the hotel’s original flight of Portland Stone steps being renovated.

Brudnizki’s designs will play on the building’s original features, with the bar’s paneled walls being given a high-gloss finish in a deep coral color. The bar top will feature a Calacatta marble top and molded timber front. All lit by five bespoke Murano glass chandeliers.

The refurbishment comes after the hotel built its very popular Dalloway Terrace back in 2016, which in summer is one of the city’s most sought after alfresco dining spots.

“Our aim for The Bloomsbury is to create a hotel that is a hub for the local area, offering guests a vibrant and fun place to come and stay , relax, meet and socialize,” says Patrick King, CEO of The Doyle Collection (the hotel’s parent group).

Content from our partners
Sky High Gourmet: Qatar Executive's Impressive Dining
The Best Family-friendly Vacation Destinations in Spain
W New York - Times Square: "We Do Things Differently"

“Having evaluated the kind of spaces that our customers like to use and live in, we are creating a hotel with a private club like feel – informal yet luxurious, with the highest quality materials and design. As the Bloomsbury area continues its journey of redevelopment and rejuvenation, our hotel is poised to embrace and be part of these exciting changes within the cultural heart of London’s West End.”

However it is not just the hotel that is getting a face lift, the borough of Bloomsbury itself is set to undergo a major transformation. With Google and several other major multinational corporations setting up shop in the historic neighborhood, the area has become a hotbed for innovation in London and with the opening of the city’s Crossrail next year (a high-speed train that will half the time it takes to cross the city from Canary Wharf to Heathrow) it is set to have somewhat of a renaissance period in the coming years.

All of this, combined with The Bloomsbury’s brilliant location (it’s situated round the corner from the British Museum, one of the city’s most iconic and breathtaking sights), will make the hotel a must-visit for anyone wanting to explore London’s rich history.

Rates at The Bloomsbury start from £295, for more information please visit

Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network