View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Features
October 19, 2017

W London Launches a New Dining Series

By Will Grice

The W London has just announced the opening of its latest bar and lounge – The Perception. Featuring a number of minimalist references to the city’s love of fashion, music and design, the new area will focus on serving perfectly matched cocktails and food.

To coincide with the launch of their new lounge, the luxury hotel will be also hosting the first in its new Dining Series. Focusing on bringing together some of the capital’s most renowned culinary talents, the Dining Series events will host a number of well known names as well as some of the city’s most exciting up and coming talents. Magnus Reid W London The Perception

Taking over The Perception for its first evening is Magnus Reid, owner of C.R.E.A.M in Shoreditch and Legs in Hackney, the latter of which won a Bib Gourmand just four months after opening. A feat made even more impressive by the fact that Reid has no formal qualifications in cooking and had previously worked as a tattoo artist.

Reid’s unusual route in cooking and innovative techniques will sit against The Perception’s modern interior, with its striking black and gold color palette, with spherical light sculptures, abstract artwork and giant glitter ball. The new bar will also be decked out with bespoke leather sofas from Soho’s long-standing tattoo parlour Frith Street Tattoos.

Magnus Reid W London The Perception

After the dinner the night owls amongst you will be able to take advantage of the W London’s interactive DJ booths and series of modern revolving sofas with tiered seating and folding partition walls designed to give guests a sense of intimacy.

The Perception will launch on Friday 27th October, with Reid’s Dining Series also opening on the same night.

For more information please visit


Content from our partners
Clase Azul México Unveils New Mezcal
Elevate Your Wealth Experience with Whittier Trust
A Tailored Guide to Spain's Fashion History

Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network