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Chopard at Cannes: A Legacy of Artistry and Cinema

The relationship between Chopard and Cannes is rooted in a mutual appreciation for artistry and excellence.

By Ella Danson

As the excitement builds for the 77th Cannes Film Festival, from May 14 to May 25, Chopard continues its role as the event’s official partner, a prestigious title it has held since 1998. Each year, the festival is a spectacle not just of film but a dazzling showcase of exceptional jewelry. Each year, Chopard’s dedication to cinematic arts and exceptional jewelry design culminates in the Red Carpet Collection.

The relationship between Chopard and Cannes is rooted in a mutual appreciation for artistry and excellence. The Swiss Maison holds the exclusive privilege of crafting all the trophies for the festival’s closing ceremony. From the prestigious Palme d’Or to the spectacular Red Carpet Collection, it is a testament to Chopard’s commitment to sustainable luxury crafted from ethically sourced materials.

This year, inspired by ‘Contes de Fées’ (fairy tales), the collection is a testament to Chopard’s creative spirit. Each piece, from tiaras to titanium acorns, is an ode to the enchanted forests and mythical creatures of fairy tales. More than stunning works of art, each item is a portal to storybook worlds designed to charm and enchant the Cannes red carpet. 

[See also: Spring into Style with Nature-inspired Jewelry]

The Red Carpet Collection: A fairy tale come to life

Celebrating the 77th edition of the Cannes Film Festival, Chopard has unveiled 77 unique creations under the Contes de Fées theme. Each piece of haute joaillerie mastery draws upon a collective fascination with fairy tales, transforming folklore and fantasy into wearable art and encapsulating the awe and wonder of enchanted forests, mystical creatures, and magical realms. These creations not only highlight Chopard’s exceptional craftsmanship but also reflect the storytelling spirit of the festival. 

The creation of Chopard’s ‘Contes de Fées’ collection is a testament to the Maison’s commitment to craftsmanship and innovation in haute joaillerie. By utilizing ethically sourced gold and pioneering the use of titanium, Chopard’s artisans are redefining traditional jewelry making. The use of titanium and its lightweight nature allows for larger, more dramatic pieces, while its ability to be anodized to match the vibrant hues of gemstone creates a seamless flow of color and form. Each piece in the collection, the result of months of meticulous labor, showcases a masterful blend of technical skill and artistic vision.

The Majestic Oak Tree necklace

This sculptural masterpiece symbolizes strength and endurance. Crafted with ethical rose gold and titanium, its intricate design features intertwining branches that support the blossoming of tsavorite leaves, yellow briolette-cut sapphire flowers, and tinted titanium acorns. Four artisans worked meticulously on this marvel for six months. 

Chopard oak motif necklace red carpet collection cannes
The Majestic Oak Tree necklace / ©Chopard
Chopard tsavorite leaf
One of the intricate tsavorite leaves / ©Chopard

The Enchanting Mushroom Ring

Crafted with ethical rose gold, this ring features a mushroom cap intricately set with white, orange, cognac, and brown diamonds arranged in a stunning gradient, capturing the enchanting qualities of a forest floor. 

Chopard Mushroom-shaped ring red carpet collection cannes
Enchanting Mushroom Ring / © Chopard
Mushroom-shaped ring
Delicate gradient of diamonds / © Chopard

Lily of the Valley brooch

Demonstrating Chopard’s innovative use of materials, this brooch features bell-shaped flowers crafted from titanium and ethical 18-carat white and yellow gold, set with diamonds to emulate the delicate beauty of the lily of the valley, a flower often associated with the return of happiness in folklore. 

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Chopard lily brooch red carpet collection
Lily of the Valley Brooch/ © Chopard
lily brooch
Featuring bell-shaped flowers crafted from titanium / ©Chopard

Multicolored Sautoir Necklace 

A testament to Chopard’s creativity, this intricate necklace displays a floral pendant encapsulated in rock crystal. Surrounding the crystal are hand-crafted titanium flowers, each set with a blend of colored sapphires, rubies, amethysts, pearls, tsavorites, and colored diamonds. Suspended from a long sautoir necklace composed of pearls, tsavorite, rubellite and amethyst beads evoking the fresh, dewy morning in an enchanted garden. 

Chopard Multicolored Sautoir Necklace red carpet collection cannes
Multicolored Sautoir Necklace / ©Chopard

Butterfly earrings

Butterfly Earrings red carpet collection
Butterfly earrings / ©Chopard

The collection also celebrates the lighter side of fairy tales with butterfly earrings in ethical white gold, set with two 27.57-carat pear-shaped aquamarines and a gradient of blue, pastel and pink sapphires, topazes, aquamarines, emeralds and diamonds. These butterflies symbolize transformations, freedom and adventure. 

Fairy-themed tiara and earrings

At the heart of the collection lies a tiara, ethereal in its construction, featuring a mother-of-pearl fairy surrounded by stars and a halo of over 30 carats of diamonds that can also be worn as a brooch. The earrings feature tiny titanium fairies sitting on acorns, set in oversized oak leaf motifs, capturing the whimsy and spirit of fairy tale lore. 

Chopard Fairy-Themed Tiara red carpet collection cannes
The fairy-themed tiara is the stunning centerpiece of the collection / © Chopard
Fairy-themed tiara
Ethereal in its construction / ©Chopard
Tiny Titanium Fairies
Tiny titanium fairies / ©Chopard

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The Palme d’Or

The Palme d’Or stands as the highest honor at the Cannes Film Festival. It embodies the genius, patience and precision of great cinema and fine jewelry-making. Chopard has been crafting this prestigious award since 1997 when it was redesigned under Caroline Scheufele’s visionary leadership. Crafted from 118 grams of Fairmined-certified ethical gold, the trophy features a delicate heart-shaped stem and 19 leaves set upon an emerald-shaped rock crystal base.

Creating the Palme d’Or requires over 70 hours of meticulous craftsmanship by a dedicated team of artisans within Chopard’s Geneva workshop. This prestigious award not only celebrates the best of cinema but also is a beacon of artistic brilliance and ethical values.

Chopard Palme d'Or cannes
The Palme d’Or is the festival’s highest honor / ©Chopard
Chopard heart-shaped stem Palme d'Or
Delicate heart-shaped stem / ©Chopard

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The Trophée Chopard 

Trophée Chopard cannes 2024
The Trophée Chopard / ©Chopard

The Trophée Chopard recognizes the brightest new stars of international cinema. Established in 2001, the award has championed the growing careers of actors who show exceptional potential. Past recipients include Diane Kruger, Jessica Buckley, and Florence Pugh. This accolade not only celebrates their current achievements but also encourages their future in the film industry. 

This year, Hollywood icon Demi Moore will act as the Godmother, presenting the award to promising talents Sophie Wilde and Mike Faist. Moore’s renowned career, marked by fearless role choices and constant reinvention, makes her an ideal figure to offer guidance and inspiration to the next generation of cinema stars.

From the crafting of the Palme d’Or to the unveiling of the Red Carpet Collection, Chopard not only celebrates cinematic achievements but also contributes its narrative of creativity and innovation to the festival’s rich history. As these jewels and trophies grace the red carpet, they underscore Chopard’s legacy of creativity, innovation, and an enduring romance with the cinematic arts at the Cannes Film Festival. 

Demi Moore cannes godmother
Chopard’s Godmother for 2024, Demi Moore / ©Chopard

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