Silver Lockit x Doudou Louis Bracelet, Pink, $465 / ©Louis Vuitton
Doudou Louis Toy, $955 / ©Louis Vuitton
Accompanying the launch of Louis Vuitton for Unicef’s latest bracelets is the release of a special-edition Doudou Louis, the brand’s famed teddy bear. Appearing for the first time in organic cotton textile, the Louis Vuitton for Unicef teddy bear is adorned with the house’s LV signature and monogram flowers in a rainbow of pastel shades.
Doudou Louis is priced at $955, $200 of which is donated to Unicef, and the Silver Lockit bracelets are priced at $465 each, $100 of which is donated to Unicef. The funds raised will go toward providing access to water, sanitation, nutrition, education, health and protection services to vulnerable children living with the impact of conflict, natural disasters and other situations that threaten their safety and well-being. This also includes support of Unicef’s essential Covid-19 emergency response efforts.
The French fashion house has been working with Unicef since 2016 to support the most vulnerable children around the world. Since the launch of the Silver Lockit five years ago, the partnership, called the #makeapromise campaign, has raised nearly $13m to aid the charity’s work.
The unisex Silver Lockit bracelet features an engraved miniature padlock and LV monogram / ©Louis Vuitton
The Silver Lockit bracelet and Doudou Louis can be purchased at Louis Vuitton, louisvuitton.com.
[See also: Lorraine Schwartz Launches BIPOC Jewelry Designer Initiative]