View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Style
  2. Watches
February 6, 2013updated Dec 20, 2023

Hitting the Big Time: TW Steel links up with India’s Formula 1 Team

By Chris Boyle

TW Steel CEO Jordy Cobelens (left) pictured with Sahara Force India Deputy Team Principal, Robert Fernley

TW Steel CEO Jordy Cobelens (left) with Sahara Force India Deputy Team Principal, Robert Fernley

TW Steel, the global lifestyle which sports the slogan “Big in Oversized Watches” has entered into a multi-year partnership to become the Official Timing Partner of the Sahara Force India Formula 1 team.

The collaboration was announced at the launch of Sahara Force India’s 2013 entry, the VJM06, at the Silverstone Circuit on 1 February.

The famed “two-dots” logo of TW Steel will feature prominently on major brand platforms with Sahara Force India, including the drop-down timing monitors used in the garages, and on the sleeves of the drivers’ race-suits. TW Steel will also produce an official team watch, to be sold in over 100 countries worldwide.

The 20-race 2013 Formula 1 season kicks off with the Australian Grand Prix in Melbourne on Sunday 17th March.

www.twsteel.com

Content from our partners
Sky High Gourmet: Qatar Executive's Impressive Dining
The Best Family-friendly Vacation Destinations in Spain
W New York - Times Square: "We Do Things Differently"

Topics in this article :
Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network