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February 6, 2013updated Dec 20, 2023

Hitting the Big Time: TW Steel links up with India’s Formula 1 Team

By Chris Boyle

TW Steel CEO Jordy Cobelens (left) pictured with Sahara Force India Deputy Team Principal, Robert Fernley

TW Steel CEO Jordy Cobelens (left) with Sahara Force India Deputy Team Principal, Robert Fernley

TW Steel, the global lifestyle which sports the slogan “Big in Oversized Watches” has entered into a multi-year partnership to become the Official Timing Partner of the Sahara Force India Formula 1 team.

The collaboration was announced at the launch of Sahara Force India’s 2013 entry, the VJM06, at the Silverstone Circuit on 1 February.

The famed “two-dots” logo of TW Steel will feature prominently on major brand platforms with Sahara Force India, including the drop-down timing monitors used in the garages, and on the sleeves of the drivers’ race-suits. TW Steel will also produce an official team watch, to be sold in over 100 countries worldwide.

The 20-race 2013 Formula 1 season kicks off with the Australian Grand Prix in Melbourne on Sunday 17th March.

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