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July 18, 2013updated Jul 24, 2013

Sylvester Stallone Introduces Montegrappa’s New Chaos Watch Series

By Chris Boyle

sylvesta stalone montegrappaCelebrity-designer Sylvester Stallone unveiled Montegrappa’s brand new Chaos watch, a unique timepiece, at the Westime store in West Hollywood last Thursday.

Adorned with skulls, reptiles and roads of fire, the limited edition Montegrappa Chaos watch is an extension of its popular pen line of the same name, also designed by Stallone.

“Montegrappa is a brand that I have always respected,” said Sylvester Stallone. “They are artisans, so it has been a lot of fun working together. For me, the Chaos is a work of art, a special watch that we’re excited to show everyone.”

The Chaos automatic analogue wristwatch is handmade in northern Italy by Montegrappa’s skilled artisans. Designed as a big, bold watch, the Chaos timepiece’s most striking feature is the case, fashioned from a choice of silver or gold, with a black PVD-coated steel back. The signature skull-and-serpents motif includes an engraved skull on the winding crown, and is sure to make an impression.

“Without a doubt, the Montegrappa Chaos watch is a one of a kind piece with an attitude and a style all its own, much like its designer,” said Montegrappa CEO Giuseppe Aquila.

“Montegrappa is pleased to continue collaborating with Mr. Stallone as our brand ambassador. With a popular line of pens, cufflinks, and even a crystal inkwell, it was only natural that we introduce an exclusive timepiece as part of the Chaos line.”/p>

Exclusively previewed at Westime’s West Hollywood boutique, the Montegrappa Chaos watch line includes two separate editions in silver and gold, available with or without enameling.

Each watchcase is complemented by a leather strap and skull motif buckle. The black, bi-level, brushed guilloché dial with luminous hands features applied Roman numerals encased by a sapphire crystal. Within the 54x43mm-diameter forged sterling silver or 18k solid gold case beats the Swiss ETA 2824 movement.

“Our clients love to discover new and unusual watches in our stores,” said Greg Simonian, president of Westime. “Montegrappa’s Chaos stands apart from all other watch designs, making it a perfect collection to launch exclusively at Westime.”

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Currently available in either sterling silver or gold editions, the Montegrappa Chaos watch is available with or without enamel.

The sterling silver Chaos watch (333 pieces each; 666 pieces total) is priced at $6,200 (full color enamel $6,400). The 18k gold edition (33 pieces each; 66 total) is priced at $85,750 (full color enamel $85,950).

The new Montegrappa Chaos watch is available at Westime stores and other fine retailers across the country.


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