Depeche Mode
This week, Hublot and Depeche Mode joined forces in Berlin to announce The Big Bang Depeche Mode, a fundraising initiative to benefit charity: water, a not-for-profit organisation bringing safe drinking water to the developing world.
As part of this initiative, Hublot has designed the limited edition Big Bang Depeche Mode timepiece. Merging the aesthetic of Depeche Mode with the hallmark of Hublot, the watch is created in striking black ceramic. A portion of the proceeds from the sale of each watch will go directly to charity: water.
To coincide with the start of Depeche Mode’s Delta Machine tour 2013/2014, Hublot will launch an advertising campaign to raise awareness for the charity, along with the commercial launch of the Limited Edition Big Bang Depeche Mode timepiece. Throughout the tour, Hublot will have special events in store for Hublot clients.
This is not the first time Hublot has collaborated with Depeche Mode to support charities. In 2010, Hublot and Depeche Mode raised funds for the Teenage Cancer Trust with a benefit show at London’s Royal Albert Hall and an auction of 12 exclusive boxed sets. Each contained a Hublot watch with the cover of one of Depeche Mode’s 12 studio albums on its dial, along with the vinyl and digital version of each album, a golden framed CD and autographed stills.
www.hublot.com
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