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May 20, 2009updated Jul 06, 2015

Luxury Collection Launches UNICEF Initiative

By Pardhasaradhi Gonuguntla

The Luxury Collection Hotels & Resorts proudly launches a global initiative in support of UNICEF’s immunization and malaria programs for vulnerable children in developing countries. The second largest luxury hotel brand will support UNICEF through a brand package called “We Invite You to Linger,” offering guests a complimentary night stay for every two, three or four night reservation at a hotel or resort within The Luxury Collection brand around the world. For every package booked, The Luxury Collection will make a donation per room night to support UNICEF’s life-saving immunization programs and its work on the prevention and treatment of malaria – the largest single cause of death among African children under five years of age.  The Luxury Collection brand is a glittering ensemble of more than 70 of the world’s finest hotels and resorts in more than 30 countries including Hotel Danieli, Venice; Hotel Imperial, Vienna; Grand Bretagne, Athens; Marques de Riscal, Elciego, Spain; The Laguna Resort, Nusa Dua, Bali; Patios de Cafayate, Argentina; SLS at Beverly Hills; Royal Hawaiian, Waikiki and The Phoenician, Scottsdale.

“The Luxury Collection is committed to socially responsible travel while continuing to offer our guests a portal to the world’s most desirable destinations,” said Paul James, Global Brand Leader, The Luxury Collection and St.RegisHotels & Resorts.  “We are proud to launch this global initiative to support UNICEF’s work, while offering our guests even more opportunities to collect unique and enriching experiences.”

The Luxury Collection brand also supports UNICEF’s work through “Check Out For Children”, a global partnership between Starwood Hotels & Resorts Worldwide, Inc. and UNICEF. Since the partnership was launched in 1995, guests at participating Starwood hotels around the world have donated over $21 million to UNICEF by agreeing to the addition of $1 (or local currency equivalent) to their bill when they check out.

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