London’s shopping scene is defined as much by its heritage as its constant reinvention. From storied streets such as Mount Street in Mayfair to the creative pockets of Shoreditch and further afield into East London, the city is home to an ever-changing mix of independent boutiques, designer flagships, and one-off spaces.
This guide to the city's best shopping brings together a handpicked selection of the capital’s most distinctive boutiques, from homegrown designers and independent labels to standout flagships that exist only here.
Separated into women's, men's, and homewear, there are also spots to pick up the best in food and drinks, oryou can check out the city's famous department stores, so you don't have to choose. Whatever you’re looking for, consider this your guide to shopping in London – extra luggage might be needed for your flight home.
The best luxury boutiques and department stores in London
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Knatchbull
In 2019, Daisy Knatchbull became the first tailor to have a storefront exclusively for women on the renowned Savile Row’s 200-year history. Knatchbull specialises in made-to-measure tailoring and bridal suits, along with a ready-to-wear collection that ranges from impeccably cut blazers, precision-tailored trousers, and draped dresses.
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Annie’s Ibiza
The London outpost of the famed Ibiza boutique feels closer to Aladdin’s cave than a boutique, with its treasure trove of eclectic and rare, one-of-a-kind pieces. Stocking Annie's own designs of sequined and hedonistic wear, in addition to a range of archival pieces (each chosen by Annie herself), and exclusive collections co-designed with the likes of Conner Ives, Clio Peppiatt, and Richard Quinn.
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Emilia Wickstead
The New Zealand-born designer has picked up a myriad of fans, from the Royal family to Hollywood A-Listers, since establishing her eponymous label in London. Originally founded with a unique made-to-measure model, Wickstead’s collections now also comprise seasonal ready-to-wear, homeware, and bridalwear, as well as bespoke and made-to-order services operated from her West London atelier.
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Erdem
Known for his romantic, sweeping dresses and floral-inspired range of accessories, the half-Turkish and half-British designer Erdem Moralioglu has garnered fans from the likes of Kate Middleton and Michelle Obama to Alexa Chung and Arizona Muse. While you can pick up Erdem’s collections in more than 170 retail stores, the line has two boutiques across West London that are worth the visit on a trip to the UK capital – one on Sloane Street in Knightsbridge and another on South Audley Street in Mayfair.
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E. Marinella
Founded by Eugenio Marinella after travelling to England to source fine silks and accessories, this family-run maison on Berkeley Square has poured its ethos of traditional Neapolitan craftsmanship into its range of men’s accessories for more than a century. Now under the direction of the fourth generation of the family, the brand remains best known for its hand-finished silk ties, seen round the necks of heads of states, royal families, and generations of loyal clients.
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Trunk Clothier
With a first location on Chiltern Street and a second in Zurich, Mats Klingberg’s Trunk Clothiers focuses on bringing in brands from Italy and Japan that become genuine wardrobe staples. With its own label range, which includes cashmere knitwear, Oxford shirts, overcoats, and tote bags, its London location also stocks brands from around the world, including orSlow, Fedeli, Kaptain Sunshine, and Caruso.
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Connolly
Founded in 1878 as a small family business of saddlers and shoemakers, Connolly evolved alongside the rise of the automobile industry to become one of the world’s most renowned suppliers of finely crafted leather interiors. Today, its Mayfair townhouse on Carlos Place brings that heritage into a broader lifestyle offering, spanning ready-to-wear, leather goods, homeware, and accessories, all rooted in the same quietly refined sensibility that has defined the brand for more than 140 years.
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Emma Willis
When she started her business in 1989, Emma Willis’s philosophy was simple but rare in the world of menswear, to adhere to traditional English shirt-making techniques, made with luxurious Swiss and West Indian Sea Island Cottons. Today, you can pick up her range of men's luxury shirts, ties, boxer shorts, and nightwear, which have all been made in the atelier in the center of historic Gloucester, at her original boutique on Jermyn Street.
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Choosing Keeping
Founded by stylist and creative consultant Meriel Armitage, Choosing Keeping has become one of London’s most beloved destinations for beautifully made stationery and desk accessories. Tucked away in Covent Garden, the boutique brings together an eclectic mix of fountain pens, Japanese paper goods, notebooks, scissors, and art supplies sourced from around the world, earning a cult following among writers, artists, and collectors.
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Robert Kime
Known for his richly layered interiors that blended English country house style with global antiques and textiles, the late decorator Robert Kime became one of Britain’s most influential design figures, with clients ranging from King Charles III to leading tastemakers across fashion and art. His Pimlico Road showroom continues that legacy today, offering an eclectic mix of furniture, fabrics, lighting, and decorative objects sourced from around the world.
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Cire Trudon
Founded in 1643, Cire Trudon is the oldest candle maker in France, once supplying wax creations to the court of Louis XIV and later becoming a favourite among churches, aristocrats, and cultural institutions. Its London boutique in Marylebone brings the maison’s distinctive world of hand-crafted candles, perfumes, and decorative objects to the capital, with each scent housed in the brand’s signature hand-blown green glass vessels inspired by antique champagne buckets.
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Fortnum & Mason
Claiming royal warrants and supplying everything from teas and preserves to picnic hampers and fine wines, Fortnum & Mason has been one of London’s great culinary institutions since its founding in 1707. Its flagship store on Piccadilly remains a destination in itself, drawing visitors for its famous food halls, elegant tea salons, and beautifully packaged in-house products that have become synonymous with British luxury.
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Panzer’s
A St John’s Wood institution since the 1940s, Panzer’s has earned a devoted following for its carefully sourced produce and old-school neighbourhood charm. Best known for its smoked salmon, freshly baked bagels, and extensive deli counters, the family-run store also stocks everything from rare cheeses and charcuterie to international pantry staples and fine wines, making it one of London’s best gourmet food shops.
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Selfridges Foodhall
While Selfridges may be best known for fashion and beauty, its Foodhall has become one of the capital’s most impressive gourmet destinations. Located on the ground floor of the Oxford Street department store, the space brings together luxury chocolates, fine wines, artisan pastries, fresh seafood, and international delicacies alongside a rotating selection of pop-ups and takeaway counters.
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Dover Street Market
Established in 2004 by Rei Kawakubo of Comme des Garçons and her husband Adrian Joffe, Dover Street Market has become one of London’s defining fashion destinations over the past two decades. Feeling more like an avant-garde gallery space, the Haymarket concept store brings together luxury fashion, high-end labels, and cult streetwear brands under one roof, alongside installations and rotating displays from contemporary artists.
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Liberty London
Founded in 1875 by Arthur Lasenby Liberty, Liberty London remains one of the world’s most iconic department stores. Its Tudor-style flagship on Regent Street, famously constructed using timber from two decommissioned Royal Navy ships, has become as much a landmark as the products inside. While best known for its floral prints and heritage fabrics, Liberty’s fashion floors offer an expertly curated mix of established luxury houses and contemporary designers, perfect for shoppers looking for a more distinctive alternative to traditional department stores.
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Browns
Browns has shaped London’s fashion scene since its opening in 1970 by championing emerging designers long before they became household names. Over the decades, the boutique introduced British shoppers to labels such as Jil Sander, Calvin Klein, and Alexander McQueen, earning a reputation for spotting talent early.
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Harrods
Few department stores are as closely associated with London luxury as Harrods. Founded in 1849, the Knightsbridge institution spans everything from designer fashion and fine jewellery to furniture and beauty, all housed within its famous terracotta-fronted building. Harrods remains known for its sense of theater, whether through its elaborate window displays, opulent interiors, or the sprawling food halls that continue to draw visitors from around the world.
