View all newsletters
Latest in Luxury - Sign up to our newsletter
  1. Travel
  2. Hotel News
July 1, 2022updated Jul 18, 2022

Robert De Niro Hosts Sake Ceremony at Nobu Portman Square

The star-studded event marked the official opening of Nobu’s newest London outpost.

By Irenie Forshaw

Nobu Portman Square celebrated its opening with a signature sake ceremony on Tuesday evening, hosted by founders Robert De Niro, chef Nobu Matsuhisa and Meir Teper. The glamorous event marked the launch of the luxury hotel group’s newest outpost in London’s exclusive Marylebone district.

It’s a celebration that has been a long time coming. The much-anticipated hotel welcomed its first guests in December 2020 but was forced to close just two weeks later as London was plunged into lockdown. In May 2021, the property was finally able to reopen as restrictions eased. The long-overdue sake ceremony is a special tradition that marks the official opening of every new Nobu hotel.

As you would expect, the event was seriously exclusive with a slew of famous faces making an appearance including Emma Bunton, Rita Ora and Katherine Ryan.

Nobu Portman Square lobby

Guests gathered in the hotel’s grand lobby for the ceremony / ©Nobu Hospitality

Nobu Portman Square lounge

The sake ceremony is a special tradition that marks the official opening of every new Nobu hotel / ©Nobu Hospitality

[See more: A Look Inside the New Nobu Hotel Shoreditch]

Guests gathered in the hotel’s grand lobby for the kagami biraki ceremony – an ancient Japanese ritual dating back to the 15th century that involves the breaking and opening (biraki) of the round sake barrel lid (kagami), ushering in harmony and good fortune for the years ahead.

Japanese Taiko drummers kicked off the festivities as Robert De Niro, Nobu Matsuhisa and Meir Teper took to the stage for speeches. “Please toast to being happy, lucky and healthy,” said Matsuhisa as the crowd erupted into cheers.

Each of the founders took a wooden mallet and, counting down from three, broke open the lid of an enormous barrel of sake, which was served to revelers in traditional masu cups. It’s hard to think of a better way to bless the new hotel.

Content from our partners
Inside Turnberry Ocean Club's Ultimate Sky Residence
Belize: A Family Vacation Heaven
Fairmont Le Château Frontenac: Old Quebec's Fairytale Hotel
Nobu Portman Square Bar

After the ceremony, everyone headed through to the moodily lit bar / ©Nobu Hospitality

Robert De Niro, Nobu Matsuhisa and Meir Teper at Nobu Sake Ceremony

Robert De Niro, Nobu Matsuhisa and Meir Teper / ©Nobu Hospitality

Throughout the evening the champagne and cocktails were flowing, and guests were treated to an array of delicious canapes such as Nobu’s signature miso-marinated black cod, spicy tuna sushi and yellowtail sashimi topped with caviar. Those with space for dessert enjoyed chocolate spring rolls, green tea macaroons and mochi.

After the ceremony, everyone headed through to the moodily lit bar and terrace to party the night away with heady cocktails and live music.

Nobu Portman Square is the iconic brand’s third property in London and joins 12 other Nobu hotels, as well as 50 restaurants, dotted across the globe. Not stopping there, Nobu Hospitality is continuing to grow its burgeoning portfolio with properties in Atlantic City, Hamburg and San Sebastian currently under development.

nobuhotels.com

[See more: Nobu Unveils First Hotel in Greece]

Topics in this article :
Select and enter your corporate email address Be the first to know about the latest in luxury lifestyle news and travel.
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network