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November 23, 2011updated Feb 08, 2013

Father and Son Launch Books on Cocktails

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the private jet lifestyle magazine

For the first time in memory, a father and son from the wine and spirits industry are launching books simultaneously. In a curious twist of fate, Jonathan Pogash, cocktail editor of the latest edition of an American classic, Mr. Boston Official Bartender’s Guide (John Wiley and Sons; co-edited by Rick Rodgers) and Jeffrey Pogash, author of Bloody Mary (Thornwillow Press), are releasing their books at precisely the same time in November.

To celebrate this occasion, father and son will be hosting dual book signings during the month of December in Providence (Dec. 10: The Dorrance) Boston (Dec. 11: The Hawthorne and The Boston Shaker) and New York (Dec. 12: Astor Wine & Spirits and Bookmarks Lounge). Other cities in 2012 will include San Francisco, Chicago, and New Orleans. In a joint statement, Jonathan and Jeffrey declare:

“We are very pleased and proud to be working together as a father and son team (The Cocktail Guru) to launch two books that we hope consumers and trade will find useful and interesting. The dual book launch is very exciting for us and for our family.”

Jeffrey Pogash (father) has recently joined The Cocktail Guru beverage consulting firm as a key member specializing in media relations and brand management. He is a 35-year veteran of the wine and spirits industry, having worked in marketing, sales, and communications for the wine producers of Alsace and Moet Hennessy USA. He is a freelance writer and author of the book How To Read A Wine Label.

Jonathan Pogash, “The Cocktail Guru,” is a premiere cocktail consultant for food and beverage establishments and spirit companies. His signature cocktails can be seen and enjoyed in many of North America’s most upscale cocktail lounges and restaurants. With nearly 15 years experience in the hospitality industry, Jonathan shares his insights with the most influential publications from around the world, and contributes his unique talents to television and radio shows. As a mixology contributor to NBC’s “Weekend Today in New York,” Jonathan is able to “spread the good word…one cocktail at a time.”

www.thecocktailguru.com

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