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June 15, 2012updated Feb 08, 2013

Going Green: Red Carnation Adopts Carbon Measurement Standards

By Pardhasaradhi Gonuguntla

London – Reported by Elite Traveler, the private jet lifestyle magazine

In a collaboration with the World Travel & Tourism Council, the International Tourism Partnership and a selection of international hotels, The Red Carnation Hotel announced that its collection of luxury boutique hotels will be launching a newly standardised approach to carbon measurement. Already a success in their flagship London property, The Chesterfield Mayfair, and the newly renovated The Milestone Hotel, the scheme is an important move towards tackling climate change and promoting sustainability.

Currently the carbon standards in the hotel tourism industry vary dramatically. Carbon level management is a common problem in the hotel sector and many hotels make a huge impact upon the surrounding areas. The International Tourism Partnership has been working with the world’s leading international hotel companies in an attempt to tackle the emerging sustainability issues and find ways to provide a voice for environmental and social responsibility in the industry.

“The issue of sustainability has become morally intrinsic to our ethos at Red Carnation Hotels,” said Jonathan Raggett, Managing Director of the Red Carnation Hotel Collection. “We proactively, both as a business and as individual hotels, seek opportunities to understand and minimise our impact on the environment around us. That’s why we were so excited to be involved in such an important global initiative. None of us can do this on our own, so we wanted to be part of a movement that will guide the international hotel industry towards achieving consistency in this area.”

Global hotel groups involved in the scheme include Fairmont Hotels, Hilton Worldwide, Hyatt Corporation, Intercontinental, Jumeirah Group, Mandarin Oriental and Shangri-La Hotels. The Red Carnation Hotels is the only privately owned, family-run boutique collection to be involved in the initiative which is aiming to set an example to the rest of the industry.

Stephen Farrant, Director of ITP, said, “This has been a model of competitive collaboration that may serve as a useful template for other industry sectors to learn from in addressing the challenges of carbon management. It is inspiring to see so many leading hotel companies across the industry working together over so many months to make this unique and ground-breaking initiative a reality.”

The Red Carnation Hotel Collection will be implementing the initiative across all fourteen of its properties, each with an in-house green team, and all staff will be educated on the processes involved.

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