View all newsletters
Latest in Luxury - Sign up to our weekly newsletter
  1. Travel
  2. Travel News
September 20, 2012

Lufthansa and The Museum of Modern Art Team Up to Bring Art to the Skies

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Lillian He for Elite Traveler, the private jet lifestyle magazine

Next time you fly with Lufthansa, you may be in for a treat on your in-flight screen. The airline has partnered up with The Museum of Modern Art to bring a series of videos produced by MoMA to its in-flight entertainment line-up. The video content will feature short interviews with curators, artists, filmmakers and behind-the-scenes access to exhibitions and projects. Passengers will get to experience an exclusive inside look at the famed museum and its collections and programs, all from the comfort of their airplane seat.

The collaboration between Lufthansa and MoMA also includes an array of special offers for the airline’s corporate customers and HON Circle Members, including private tours and invitations to special exhibition previews and receptions.

“Lufthansa strives to understand its customers and to treat them to memorable experiences,” explained Nicola Lange, the airline’s director of marketing. “Our premium passenger demographic is highly educated and very interested in culture and art, making this collaboration with MoMA a natural, and exciting, fit.”

The 30-minute program of short videos, “MoMA: Behind the Scenes”, offered in English and German, will be airing on all transatlantic Lufthansa flights.

www.lufthansa.com

www.moma.org

Content from our partners
The Benefits of River Cruising in New Seasons with AmaWaterways
The Best Ways to Experience the Rioja Wine Region
The Ritz-Carlton, St. Thomas Club Level: Elevating Luxury in Paradise

Topics in this article :
Select and enter your email address Be the first to know about the latest in luxury lifestyle. Get the latest news on hotel openings and in-depth travel guides. Get insider access to exclusive promotions and special offers from our luxury partners.
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thank you for subscribing to Elite Traveler.

Websites in our network