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October 28, 2008

Maison Moschino Presents Hotel Concept At 45th TTG Incon

By Pardhasaradhi Gonuguntla

Moschino will present the concept for MAISON MOSCHINO, the hotel that is expected to open in 2009, at the 45th annual TTG Incontri. The international tourism trade show will take place in Rimini, Italy October 24- 26.

The hotel will be located in the old neoclassical railway station on Viale Monte Grappa, 12. The station originally opened in 1840 for the Milan-Monza route. Rossella Jardini and Moschino’s creative team will lead the hotel’s creative direction. The exterior facades were restructured in keeping with the original structure, while the interior was completely redesigned in the Moschino style. Divided into four floors, the 54 rooms and 15 suites are all different. On the ground floor, the hall and the bar welcome guests into the hotel. The restaurant extends from the hall to the garden, and the spa and the gym are located on the lower levels.

The hotel interior reflects Moschino’s distinctive style where the ordinary world is painted with a brush of surrealism. The common thread connecting each guest room is a fairy tale theme – because to sleep is to dream, and dreams are fairy tales that we are allowed to experience first hand.

Moschino’s partner in this project is Hotelphilosophy S.p.A, Mobygest Group. The owner of the real estate property is Allianz Global Investors SGR S.p.A – Fondo Ras Antares.

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