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December 8, 2009

Plaza Opens “Eloise” Shop

By Pardhasaradhi Gonuguntla

Eloise always treated The Plaza as her playground, but now she has a “playhouse” all her own. On Tuesday, December 1, 2009, the Eloise shop will open on the Grand Concourse Level of The Shops at The Plaza ( . As irresistibly engaging as the fictional six-year-old heroine herself, who “moved into” The Plaza in 1955 with pet pug Weenie, turtle Skipperdee and her “mostly companion,” Nanny, the new Eloise shop is designed to delight, entertain and engage, for Lord’s sake.

Playfully decorated to be faithful to Eloise’s indomitable spirit and distinctive color palette of “Eloise pink” and black, the 2,100-square-foot Eloise shop resembles a ‘playhouse,’ an homage to one of the most lovably precocious fictional characters ever. Here Eloise fans young and old may re-enact their favorite vignettes from the “Eloise” books and movies, or, if they’d rawther, shop for a full assortment of adorable Madame Alexander dolls, Eloisebooks, Eloise-inspired bathrobes and bath towels, and exclusive product lines including the Eloise in Paris doll. The holiday debut will provide shoppers with an assortment of special holiday gift items including an exclusive Eloise ornament, Eloise at Christmas book and holiday-themed dolls.

There is an extremely lot of fun, and always so much to do at the shop, for Lord’s sake. Guests who skibble in may relax in the stylish living room, and plan their (mis)adventures with the concierge, just like a certain young lady. In the Fashion Room there is absolutely nothing but costumes for dress up, so mini-Eloises can model their favorite looks from the podium. Sklonking off to the Library Room, guests may enjoy “park views” and watch their favorite Eloise movie clips, play on the computer stations or enjoy story time with their mostly companion. And of course, fans can’t leave without a visit to the Tea Room where family and friends can come together for tea and birthday parties and other celebrations. A visit to the Beauty Salon rounds out a day of living like Eloise, and in Spring 2010, tea and birthday parties, beauty salon service and etiquette classes will be available too, thank you very much.

Naturally, all forms of payment are accepted, but visitors can always just charge it please!

The Web site will launch an Eloise fan club with highlights such as a section that shares Eloise’s favorite things to do and see in the city in spring 2010. Also available are two Eloise overnight hotel offers: the ‘Live Like Eloise’ and ‘Live Like Eloise Slumber Party’ packages (for booking information visit And since everyone “absolutely looooves” Eloise, The Plaza will introduce an Eloise themed suite designed by Betsey Johnson to debut 2010.

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