Geneva, Switzerland – The Ralph Lauren Watch and Jewelry Company announces the launch of its first collection of timepieces to be unveiled in January 2009 at the Salon International de la Haute Horlogerie (SIHH) watch fair in Geneva, Switzerland.
Last year, Polo Ralph Lauren and Richemont, two leading companies in the global luxury market, announced the formation of the Ralph Lauren Watch and Jewelry Company, S.A.R.L., based in Geneva, Switzerland. This is Richemont’s first such joint venture with a luxury fashion designer and it is Polo Ralph Lauren’s first foray into the precious jewelry and luxury watch businesses.
Ralph Lauren, Chairman and Chief Executive Officer of Polo Ralph Lauren Corporation said, “I have waited a long time to create and introduce timepieces that I feel exemplify the ultimate in luxury and quality. Richemont shares that understanding and has the global reputation and experience to fulfill these shared goals. I have the highest confidence that this unique partnership will be tremendously successful and an important part of our global luxury accessories strategy.”
The SIHH watch fair will take place in Geneva, Switzerland from January 19-23, 2009.