Roberto Cavalli is proud to announce the opening of the world’s first Cavalli Club in Dubai.
Roberto Cavalli continues to surprise his public as he launches a new “entertainment & night-life” concept called Cavalli Club. The first Cavalli Club is scheduled to open in November 2008 in Dubai and is located within the Fairmont Hotel on Sheikh Zaved Road, one of the city’s most elegant streets. The club will consist of two floors, spanning a total of 2500 square meters and has its own private entrance separate from the hotel.
Roberto Cavalli partnered with the Pragma Group for this important undertaking. Founded in 2003, the Pragma Group is the leading investment, outsourcing and business incubator holding, based in the UAE. With an expansive portfolio of international companies, the Pragma Group has opened in many key markets, such as technology and telecommunications, marketing, hospitality, entertainment and venture capital.
Roberto Cavalli declared: “Dubai is a city of the future and the Cavalli Club is a futuristic space created with a global perspective. Dubai reflects the third millennium that has just started, and that will continue by proposing new expressions that can change the habits of the world. Living against monotony, with the enjoyment of music, of good food, of pleasant company is the Cavalli Club philosophy, and Dubai is opening the windows of tomorrow onto this project.”
Cavalli Club is designed so that the architecture, furnishings, and the interiors selected effuse luxury and exclusivity; each area in the space creates an atmosphere rich with exciting shapes, structures, and precious materials. Black quartz floors shine with crystal dust reflecting light and shape throughout the space while six-meter high walls dripping with Swarovski crystals illuminate the room.
On the ground floor, the entrance hall leads to a large room showcasing jewelry, watches and the most exclusive accessories from the Cavalli Maison. This, together with a selection of refined food products chosen specially by Roberto Cavalli to express the best of “Made in Italy”, offers to the public a complete Roberto Cavalli lifestyle experience and a new way of shopping at a non-conventional time of day.
On the top floor, guests are offered multiple culinary and sensorial experiences. A refined and elegant Italian restaurant is at center of the hall, offering unforgettable, authentic Italian “cuisine”. On either side of the Italian restaurant, are two large atolls in gold-colored glass and fur, suspended from the floor, which host a sushi bar and a wine bar.
For those opting for Japanese, the sushi bar offers a relaxed atmosphere for dining where guests can recline on sofas in front of low tables. The wine bar offers high quality selection of drinks from the prestigious Cavalli Selection red wine to the uniquely-designed bottle of the Roberto Cavalli Vodka. Guests can also sample Cavalli-signed chocolates, have a coffee or sip cognac within the smoking area.
Parallel to the restaurant is a lounge bar that offers a chic and sensual environment for those wanting to try some exotic light food such as sushi and caviar. In this area, music plays until the early hours of the morning and guests can dance to hypnotic rhythms mixed by the best international DJs. A suspended platform will host the DJ and the dancers, as well as other entertainments and shows.
With meticulous attention to detail, every element is thought out and executed perfectly to create a unique and ideal place for relaxation and enjoyment. The Cavalli Club’s innovative schedule offers light lunch, lunch, aperitif, pre-dinner, dinner and disco set; truly catering to the guests and allowing the experience of a luxury Club from day to night, in true Cavalli style.
The Cavalli Club Dubai will open in November 2008, with Florence to follow by the end of the year. Openings in other major cities worldwide are expected within the next few years.