New York, NY-SHVO Dubai officially opened its doors in May 2008 simultaneously selling out its first project-Nurai-and moving $750 million of the most expensive real estate in the region in a mere 36 hours-an estimated 70% of the total project.
SHVO launched sales with a massive event on May 12 (photos below) for more than 300 elite, world-class buyers featuring a private performance by Lionel Richie and a 21,000 square foot sales center-an unparalleled experience comprised of state-of-the-art technology and virtual reality fly-throughs.
“We made gold from sand,” said SHVO president Michael Shvo. “There was nothing there and we created a state-of-the-art environment dedicated to communicating the privacy, exclusivity, modernity and solace of Nurai.”
Nurai is the first project to be launched out of SHVO Dubai. SHVO’s international expansion will continue in December 2008 with the opening of SHVO London.
FACTS AT A GLANCE
NURAI
-Developed by ZAYA, Nurai is an exclusive respite for the most elite clientele located on a private, natural island located 12 miles north of Abu Dhabi in the Arabian Gulf.
PARTNERS
-ZAYA-a joint venture between Tasameem Real Estate and Ashjar LLC based in Abu Dhabi
-SHVO-responsible for the concept, marketing and sales of Nurai
-AW2-Paris-based architecture firm responsible for the design of the masterplan, hotel and public amenity spaces on Nurai
-Dror-New York-based architecture firm responsible for the island’s architectural concept and the design of the residences on Nurai
-Mint-responsible for the identity development and communications for Nurai
UNIT MIX
-60-suite luxury resort and hotel
-50 stunning private water villas residences
-31 bespoke beachfront estates residences
SALES EXPERIENCE
-SHVO captured the sensibility and total experience of Nurai with an astounding launch event for more than 300 elite, world-class buyers on May 12 at its highly innovative sales center
-SHVO unveiled the most interactive, multimedia sales experience to ever reach the Middle East-including:
· More than 30 private helicopter transports
· 21,000 square-foot sales area
· Room filled with 5,100 gallons of water to simulate the experience of the Nurai water villas
· Floor to ceiling screens (50+ feet high) featuring virtual reality fly-throughs of the island and residences
· Private performance by Grammy award-winning legend Lionel Richie
SHVO DUBAI
-Fully staffed office in Monarch Towers located on Tariq Bin Ziyad Road-Dubai’s equivalent of 5th Avenue in New York
-Designed by Studios architecture-an international design practice with offices in San Francisco, Los Angeles, Washington DC, New York, and Paris
-First international office to open under the SHVO brand; SHVO London will be the second office, launching in December 2008
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