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August 23, 2012

Snap, Tap and Send: Viceroy Anguilla Launches a Fun and Innovative Postcard Mobile App

By Pardhasaradhi Gonuguntla

Anguilla, Lesser Antilles – Reported by Erin Riley for Elite Traveler, the private jet lifestyle magazine

While jetsetting off to a luxurious Caribbean holiday comes with the romance of leaving everything behind, ‘everything’ usually refers to meetings and deadlines, rather than friends and family. While sites like Facebook, Twitter and Instagram help with the sharing part, they lack the directed and personalized touch that makes the sharing truly, well, shared.

Runtriz, the world’s top mobile app developer for hotels and resorts and Postcard on the Run partner up to bring guests staying at the Caribbean’s exclusive Viceroy Anguilla a quirky new innovation that combines the technological perks of smart phone apps with the intimacy of classic postcards. Guests at the five-star property will now be able to use the hotel’s app to create and send customized photo postcards directly from their mobile device while relaxing by one of the resorts infinity-edge pools.

Simply snap a photo, add a personalized message and tap the send button with Postcard on the Run’s Snap, Tap and Send function to have it mailed as a real, printed postcard, anywhere in the world. To give loved ones an even more immediate sense of your travels, the app will allow guests to enhance their postcards with special Scratch ‘n’ Smell scents with beach and resort in mind.

“When a postcard is received and displayed, not only will they see a great personalized picture and message but they will also see the Viceroy emblem,” said Matt Allard, Runtriz president and founder. “We want to change the way that travelers interact with hotels and resorts by increasing the level of direct communication,” said Kelly Kang, director of marketing and social media at Viceroy Hotel Group. “Postcard on the Run is an ideal partnership for our brand as each Viceroy property is continuously striving for the most innovative ways to elevate their already unparalleled service and signature experiences.”

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