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March 3, 2011

Stella McCartney Expands Kids’ Collection This Spring

By Pardhasaradhi Gonuguntla

London, UK – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Designer Stella McCartney is stepping up her childrenswear collection for spring/summer with a new online shopping experience and an extension into wholesale distribution.

Stella McCartney Kids delivers fun, fashionable offerings for babies, boys and girls, from newborns to 12-year-olds. The expanded line is exclusively available online now, at www.stellamccartneykids.com, while merchandise will hit Stella McCartney stores and select retailers around the globe next week.

This season McCartney was inspired by the freedom of summer, which translated to plenty of bold floral prints, colorful bird graphics and embroidery with a vintage feel. A new selection of denim looks as if it was plucked straight from McCartney’s ready-to-wear runway showing and shrunken down to size—ensuring the kids will look chic all summer long. In keeping with McCartney’s efforts to create ethical fashion, the line features 100 percent organic cotton pieces, and a percentage of sales from select items will contribute to the “Meat Free Monday” campaign.

The enhanced e-commerce experience provides express shipping in up to 200 countries, in addition to offering new interactive features in the site’s “Playground” section. Visit www.stellamccartneykids.com.

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