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January 6, 2011

Stella McCartney Launches iPad App

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

iPad-toting fashion fans are in luck: Stella McCartney has launched an all-new application for the device, now available for download on iTunes.

Featuring original content, the app highlights all the latest news from the label through a special “what’s new” section (the launch issue includes a backstage look at the spring/summer 2011 showing in Paris as well as an exclusive performance from Pharrell Williams and N.E.R.D at the after-party). “Stella’s Diary” allows users to follow the designer on the day of the New York presentation of her spring collection, while interactive stories – including an interview with tennis pro (and face of the Adidas by Stella McCartney tennis line) Caroline Wozniacki – provide behind-the-scenes access to all things Stella McCartney. A new video entitled “In the Park,” directed by Alasdair McLellan and starring Dree Hemingway, showcases the fall/winter collection’s most iconic looks.

To cap off the launch, the designer has created a suitably chic iPad case, rendered in her signature faux leather with a chain trim. Retailing for $395, the case will be available online and in Stella McCartney stores worldwide. Stay tuned for the next issue of the application, to be released this spring.

U.S. users can access the app by clicking here. Visit www.stellamccartney.com for more information.

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