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December 31, 2010

Time is Ticking Down to Breguet’s First Watch Auction

By Pardhasaradhi Gonuguntla

New York, New York – Reported by Elite Traveler, the Private Jet Lifestyle Magazine

Breguet, the exclusive timepiece of the New York Philharmonic, is preparing to auction a masterpiece; the Breguet Classique 5157. The Swiss-watch brand is auctioning the timepiece to benefit the New York Philharmonic’s School Partnership Program. Bidding began at 12:01 a.m. Eastern Standard Time, Dec. 30, 2010, and close at midnight January 15th, 2011.

The watch will be auctioned through the eBay Giving Works site, but until then visitors can receive information on the Avery Fisher Hall Grand Promenade during New York Philharmonic concerts, where two iPads will be stationed with pictures of the watch. Visitors are welcome to use the iPads to bid on the watch, which will be on display at the new Breguet flagship location, 711 Fifth Ave in New York City.

The 18-carat yellow gold timepiece is the same model as the one worn by New York Philharmonic Music Director Alan Gilbert. It is a 38mm, extra-thin Classique wristwatch which features a self-winding movement, silvered gold dial hand-engraved on a rose engine. It also has a sapphire caseback and is water-resistant up to 30m.

Breguet, which has collaborated with many prestigious classical music institutions, is excited for this opportunity to support the School Partnership Program through the New York Philharmonic. The brand has been expanding its cultural ties in the U.S. in recent years by working with the Los Angeles Philharmonic in 2007 and most recently sponsoring the New York Philharmonic’s Opening Night Gala. And in just a few days, Breguet will support the all- Tchaikovsky New Year’s Eve concert on Dec. 31, 2010.

The School Partnership Program is geared to promote students’ creativity and understanding of music through the experience of symphonic music. Its nationally recognized program builds long-term relationships between the New York Philharmonic and select public schools in New York City. Students study great musical works, attend live performances of the New York Philharmonic and compose music of their own; opportunities students may not otherwise receive. In addition, they develop focused listening skills, performance skills on recorder, musical literacy both symbolic and verbal, strategies for group work, knowledge of cultural history and a personal relationship to the art of music.

“Breguet’s generous gesture of support could not be more timely,” said New York Philharmonic Director of Education Theodore Wiprud. “When music education is under more stress than ever, the Philharmonic’s School Partnership Program makes high-quality instruction part of every child’s life in our partner schools. This gift helps keep the Philharmonic’s connection with schools strong.”

The winning bidder will also receive New York Philharmonic membership benefits at the appropriate level.

www.nyphil.org/auction

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