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October 15, 2012

Viceroy Sugar Beach Renovation Offers Sweet Travel Destination

By Pardhasaradhi Gonuguntla

The Jalousie Plantation, on the scenic Eastern Caribbean island of St Lucia, has completed a three year, multi-million dollar transformation and is marking the occasion by renaming the property Sugar Beach, A Viceroy Resort on November 30.

The Viceroy Hotel Group, which has managed the Jalousie Plantation since 2008, played a key role in the multi-million dollar upgrading of the property which, apart from its stunning location and timeless French Caribbean charm, bears little resemblance to the original hotel. The property will be branded under the Viceroy Hotels and Resorts portfolio.

Set within more than 100 acres of lush rainforest and embraced by the island’s UNESCO World Heritage-listed Pitons, the three-year project, costing in excess of $100 million, has resulted in 59 brand new Luxury Villas , Eight Luxury Beachfront Bungalows, revamped Luxury Sugar Mill Rooms, and a 9,427 square foot Rainforest Spa has opened. Oh, and don’t forget the array of new restaurants and bars, including The Great Room, for elegant dining and Caribbean inspired fare, and The Cane Bar/Late Night Bar complete with rummelier to guide guests through their choices.

Along with a chic new lobby and reception area to welcome guests, the resort also boasts a New Kids Club featuring murals by British children’s book illustrator Lucy Loveheart, a Cybernook with desktop computers and printers to keep guests connected, updated PADI dive facility featuring new dive classes, snorkeling excurions and SNUBA (a cross between snorkeling and scuba) and much more

“With this completion, it makes perfect sense for The Jalousie Plantation to be officially branded and named Sugar Beach, A Viceroy Resort, capitalizing on the excellent reputation of the Viceroy Hotel Group within the luxury hotel market and bolstering the group’s efforts to focus on the expansion of the Viceroy brand,” Mr Myers said.

Myers’ confidence in this new direction has been echoed by General Manager Andre Boersma, who added: “I am excited that this iconic property has had the attention and investment it deserves and that we are moving into another chapter of its history as Sugar Beach, A Viceroy Resort—in time for the up-coming winter season. “

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