Though the prime months of Euro summer have not yet begun, the world’s luxury hotels are kicking off the season with a slew of designer beach club collaborations. Think branded towels, striped umbrellas, pop-up boutiques, and exclusive resortwear pieces – all carefully manicured in Instagram-ready splendor.
While we’re seeing a repeat of some of last summer’s most photographed collaborations, there are also some exciting surprises appearing both beachside and poolside this year. The only question is: which one will you visit first?
See more: The Luxury Designer Swimwear Brands to Know This Summer
The chicest designer beach club pop-ups to visit this year
-
Gucci, La Rose des Vents
Monte-Carlo, MonacoFew fashion prints have a backstory quite as fitting for a Monaco takeover as Gucci’s Flora. The design was first created in 1966 by Vittorio Accornero as a silk scarf commissioned by Rodolfo Gucci for Princess Grace of Monaco, making this summer’s return to the principality a full-circle moment for the house.
For the season, Gucci has transformed La Rose des Vents beach club on Larvotto Beach with loungers and scalloped parasols dressed in the signature pattern of flowers, berries, butterflies, and insects. Large-scale floral installations by Belgian artist Mark Colle complete the space.
The takeover also comes with a special Gucci Flora collection featuring red ready-to-wear and accessories, available online and at the Monte Carlo boutique.
-
Burberry, One&Only Aesthesis
Athens, GreeceThis summer, Burberry is swapping the British countryside for the Athenian Riviera with a takeover of One&Only Aesthesis. The fashion house has reimagined the seaside resort in a fresh turquoise version of its signature check, bringing a distinctly Burberry touch to Athens’ coast.
The takeover extends across the main pool, gardens, tennis and padel courts, as well as the resort’s bicycles and buggies. Guests can also arrange private Burberry styling appointments before arrival, while the brand’s 2026 High Summer collection –which includes a mix of check swimwear and coastal-inspired pieces – will be available to shop throughout the resort.
-
Burberry, Hotel Belles Rives
Antibes, FranceBurberry is doubling down on the Euro summer takeover this season, bringing its signature check not only to Athens but also to the French Riviera. At Hotel Belles Rives in Antibes, the British House has given the hotel’s Art Deco terraces, private jetty, and beach club a Burberry makeover in a custom shade of blue inspired by Belles Rives itself.
The check now appears throughout the property, from sun loungers to the original 1920s lift, while Burberry’s logo is stamped across the jetty and beach club doors. There are also smaller touches that feel more playful: Burberry ice lollies, a program of summer experiences, and waterskiing in the bay – a sport that is said to have first gained popularity in the area.
The collaboration feels particularly fitting given the hotel’s history. Long a favorite among artists and writers, Hotel Belles Rives was once home to F. Scott Fitzgerald, who started writing Tender Is the Night here – a novel in which the protagonist famously sports a signature Burberry coat.
-
Jacquemus, Mandarin Oriental Bodrum
Bodrum, TurkeyJacquemus has landed on the Turkish Riviera, bringing its signature beach stripes to the shoreline of Mandarin Oriental, Bodrum. The takeover stretches across Paradise Bay, with the maison’s recognizable palette appearing on everything from sunbeds and towels to the beach itself.
Unlike many beach club collaborations that focus purely on decoration, Jacquemus has also extended its aesthetic to the things guests actually use, including backgammon sets, paddle boards, and beach paddles.
The hotel will also host a boutique stocking Jacquemus’ new Resort 2026 Plage collection and accessories.
-
Missoni Beach Club, OKU Ibiza
Ibiza, SpainAfter a successful debut last summer, Missoni beach club has returned to OKU Ibiza’s poolside.
The Italian fashion house has transformed the hotel’s impressive pool (the largest in Ibiza) into a patchwork of turquoise, emerald, and deep blue stripes, with fringed parasols, branded loungers, and zig-zag-print towels decorating the hotel’s teak deck.
The destination is ideal for those looking for a laid-back way to tap into the vibrant energy of Ibiza, set in the quieter Cala Gracio with relaxed poolside afternoon DJ sets, a serious spa, and a buzzy Japanese restaurant.
