A first for the beloved luxury company that is all too experienced in providing the drinks on the other side of the bar, Moët Hennessy has announced the opening of Cravan, a new cocktail venue in Paris.
The chic and rustic cocktail bar seeks to celebrate the French philosophy of art de vivre with a fabulous offering of brilliant cocktails – this is the brand that owns Dom Pérignon, Moët & Chandon and Hennessy, after all – and flawless hospitality.
And as one would expect from a brand like Moët Hennessy, Cravan is more than just a bar. Sprawling across five floors within a building first built in the 17th century, and recently redesigned by Belgian designer Ramy Fischler, the top floors consist of a highly exclusive private atelier, while the Parisian kiosk top the building’s rooftop will air movie screenings on summer nights.
Cravan will extend to three cocktail bars within the building, located in the cultural and bohemian Saint Germain area, celebrated internationally for the long legacy of its arts scene. The bars will pay homage to the neighborhood’s heritage as it draws inspiration from the city’s art, fashion, cinema and literature to outfit these rooms.
Even the name itself nods to the district’s throbbing literature heritage. Cravan takes its name from the Dadaist writer Arthur Cravan, nephew of Oscar Wilde and partner to fellow Dadaist Mina Loy.
Also included is a Rizzoli bookstore in which the offerings have been curated by the Cravan team themselves.
“It is with great pride that we open the doors of Cravan, bringing to life Moët Hennessy’s mission: crafting experiences,” said Philippe Schaus, Chairman and CEO of Moët Hennessy.
“I am delighted to start welcoming our guests at the heart of historical literary neighborhood of Saint-Germain-des-Prés, inviting them to step into the unique and singular universe of Cravan. Celebrating epicureanism through a sustainable, lasting and inspired approach to hospitality, Cravan is a strategic milestone in Moët Hennessy’s ambition to lead the future of luxury wines and spirits.”
Open until 2 in the morning, Parisians and tourists alike can look forward to drinking and dancing into the early hours in the French capital’s hottest new watering hole.