Roberto Wirth, owner and General Manager of the venerable Hotel Hassler Roma, signed an agreement last week with renowned hotelier Moreno Occhiolini to create a new international luxury hotel chain, Hassler Hotels & Resorts.
The new company will have Wirth as Chairman and Occhiolini as CEO. The original Hotel Hassler Roma will continue to be owned and managed by Wirth, who holds almost 30 years at its helm.
Destinations for Hassler Hotels & Resorts may include business and leisure cities such as New York, Washington DC, Chicago, London, Zurich, Doha and Jeddah. The new properties will be housed in historic buildings similar to that of the Hassler Roma, or those in development that mirror the Hassler Roma’s unique location, service standards, personality and refinement.
“Today the Hassler Roma is recognized all over the world for its unparalleled service, rich tradition and exclusive location. The next step is for the Hassler to grow and expand its own brand; I have known Moreno Occhiolini for many years and recognize in him the right qualities and vision for this ambitious endeavor. He believes, as I do, in the utmost in quality and service when it comes to hospitality,” says Wirth.